LUXLIFE MAGAZINE | 57 New Year 2023 She personally hand picks her employees, to ensure that they share the same passion, drive, and positive attitude as herself. In fact, they are all on their own wellness journey as well as being educated and specialists in their field of expertise. In an era where products are rushed to market to capitalise on the latest trends without care or thought given to sustainability, innovation, quality, and the intense chemical burden that most people are experiencing on a daily basis, Imbibe Living clearly stands out from the crowd. “We do us well!” Felicity enthuses. “We understand our brand and take each decision with full consideration and intention on developing result driven range that is luxury yet affordable for all to enjoy and experience. “We understand current trends and what is happening in our industry, however we truly just focus on creating a brand that feels authentic to us and our consumers.” With Imbibe Living, products are never rushed. Instead, time is taken and there are no shortcuts. “We’re obsessed with bringing you the most potent products on the planet that do more with less. We’re just at the starting line in our mission to empower women across the globe to access a new level of health, vitality, and radiance.” So let’s take a closer look at the products. Being meticulous about each ingredient, benefit, and resource has allowed Felicity and her team to create clinically driven, Ingestible Beauty and Skin Science ranges with a holistic focus on natural ingredients, sustainable sourcing, and skin and gut nutrition. There are no fillers, no binding ingredients, no artificial flavours, fragrances, synthetics, parabens or ingredients anywhere in the range – ever. Instead, Imbibe Living combines the ancient healing properties of cold pressed oils, sustainably sourced botanicals, organic quality herbs and antioxidants, and wholefood nutrients to deliver the highest quality products. Not only are the products 100% clean, natural, and ethical, but they are sustainable too. From packaging (Biophotonic Miron glass jars and 100% compostable, biodegradable refill bags) to print and colours (eco-friendly vegetable inks) Felicity has everything we could ever wish for. “We have set a benchmark for the ingestible beauty industry,” she continues. “We don't use stickers on the glass, so the entire jar can be recycled rather than having to remove stickers with non-biodegradable glues. We commercially recycle single-use soft plastics. We re-use cardboard boxes and shred all paper waste and packing boxes, and we recycle all glass and as well as paper and cardboard. Global wellness and beauty brand, Imbibe Living, is known internationally for its ethical, clean, sustainable, and resultsdriven approach. The establishment of this worldwide mega-brand in 2014 was rather more humble, however, having started from the kitchen table of the founder – whilst she took care of her two children. Felicity Evans tells us more. “I was at the breaking point in my journey to wellness after being diagnosed with an autoimmune condition that was affecting nearly every part of my life,” she explains. “I was years into experiencing extreme digestive problems, prematurely ageing skin, hair loss, and fertility issues when I decided to take my health into my own hands.” It was following Felicity’s autoimmune diagnosis that she conjured up the determination to radically change her life – and she began searching far and wide to source clean, effective, and clinically performing products that would help her on her journey. Unsurprisingly, she couldn’t find anything that lived up to her obsessive quality standards. “Everything I found was packed with fillers and excipients, and didn't have the science and high-performance product profile I was looking for,” she exclaims. “So I decided to make my own.” Now, setting the world alight with her new brand, the motto of which is “Where Science Meets Beauty,” Felicity hasn’t looked back. Her symptoms are long gone. Her hair is growing and healthy again after being stuck at ear length for years, and finally her intensive digestion issues are under control. Plus, she also fell pregnant naturally and miraculously with her third daughter after being told she was infertile. Not to mention that, at nearly 40 years of age, her skin is better than it has ever been. Driven by efficacy, naturally sourced ingredients, clean design, science-backed formulations, and sustainable choices, Imbibe Living has now grown into the inner beauty, skincare, and sexual wellness powerhouse it is today – fuelling the clean beauty industry with high quality formulations, clinical results and delivering to customers the natural luminosity they deserve, from the inside out. Now with a capable team surrounding her, Felicity feels like she is finally making a difference. But her ‘only the best’ approach also extends to those hired within the firm. “In everything we do, sustainability is at the forefront of product decisions and goes hand in hand with exceptional products.” From a business operations perspective, the team at Imbibe Living understands that carbon footprints are increasingly hard to manage – particularly in a world where shipping needs to be cheap and fast. Therefore, manufacturers are within a 100km radius of the company’s warehouse and office, significantly reducing transport, handling, and, subsequently, its overall carbon footprint. Felicity is also proud of the brand’s active social engagement which gives back to the community by providing meaningful employment in the filling of jars and bags to at-risk youths and people with a disability, including intellectual, physical, sensory, and psycho-social disabilities. However, despite how it looks on the outside, it hasn’t always been plain sailing. For example, the Covid-19 pandemic had an impact and presented its own set of unique challenges, but Imbibe Living successfully weathered the storm and even grew as a company where it’s online business was concerned. “Our philosophy throughout Covid was just present in the moment and keep trying to move forward through this challenging time,” comments Felicity. “We learnt to keep being patient and kind with yourself and others. From a business perspective we held strong with our business model. Our wholesale division was placed on a hold for some of our accounts as they were not able to open their doors to the public, however, we grew online and we learnt to pivot.” Recently, Felicity and the dedicated team at Imbibe Living gained yet more international recognition as it was named in the Global Vegan Awards 2022 and bestowed with the prestigious title of Best Clean Beauty Brand – Byron Bay. Now, as the future beckons, Felicity has exciting plans moving forward. Although many are in the development stage and therefore unable to be disclosed, she is looking forward to bright days ahead. Contact: Felicity Evans Company: Imbibe Living Web Address: www.imbibeliving.com “To think the brand started with just one product and myself going door-to-door with my babies in hand to activate what now is a global business and success story is unbelievable.” “We are a family-based business and our team is growing all the time.We never forget our humble beginnings and that keeps us grounded and pushing for excellence all the time.”
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