Parent & Baby Awards 2019

Page 10 LUX Parent & Baby Awards 2019 A highly-regarded Australian wellbeing and skincare company, Lovekins specialises in a range of natural and organic pregnancy, baby skincare and personal care products. Its creative and natural range is the brainchild of its Founder and CEO Amanda Essery. She is a sixth-generation Australian Chinese woman, born and raised in Darwin, The Northern Territory. Heavily influenced by Indigenous Australian culture, Amanda shares a strong connection with her nurturing land. Amanda created Lovekins to manage her daughter, Heidi’s dry skin condition with native Australian superfoods. From offering a small range of products inspired by natural ingredients, the firm has grown and thrived. Through the growth of its baby skincare range, Lovekins extended to nappies to complement the baby category. The company launched its nappy range in June 2019, and it consists of eight different product lines to cater for every baby size. From humble beginnings providing a range of natural baby care solutions, Lovekins Pty Ltd has risen to become a key player in today’s skincare and feminine hygiene spaces. As we celebrate the firm’s win in the 2019 Parent & Baby Awards, following on from its success in last year’s programme, we share a unique insight into how far the company has come and how far it still has to go. Lovekins Pty Ltd Best Natural & Organic Baby Skincare Range 2019 - Australia & Premium Nappy Range of the Year 2019 - Australia & Best Natural Feminine Hygiene Range 2019 - Australia With the brand notion of “Infinite Possibilities” that every child has the freedom to be what they want to be, the nappies were created together with Alicia Coutts OAM, a mother of two, multi- Olympic medallist and Australian Swimming Champion who is dedicated to providing natural alternatives to traditional products. Such a product has led to an even greater range of solutions. On the road to holistic wellness, Amanda realised that self-care was pertinent to herself and fellow sisters. As a result, Lovekins Women feminine hygiene range was a natural attrition to the Lovekins brand to support women on their toxic-free and healthy living journey. Now a pioneer in the feminine hygiene space, Lovekins is the first company in Australia to innovate Non-Adhesive Core technology with no binding adhesives used in the core section of the sanitary pad. The result is a reliable product that ensures that women can enjoy their lives free from worry about the environment, their health or embarrassing leaks. Ultimately, Lovekins vision is to improve the health and happiness of women and babies by empowering them with unique Australian products. As part of this focus, the company supports local communities by using sustainable native ingredients. Its eco-friendly products provide families with a simpler approach to parenting to enable future generations to thrive and be healthy. This will remain central to the firm’s philosophy over the coming years as it strives to offer wellness solutions that women and their babies can rely on. Company: Lovekins Pty Ltd Contact: Amanda Essery Website: