Parent and Baby Awards 2020

www.lux-review.com Page 21 Page 20 www.lux-review.com LUX 2020 Parent & Baby Awards LUX 2020 Parent & Baby Awards Clever Cloggs Childcare Ltd. have impacted their local area of South East London with their high standards and nurturing approach to childcare. They have been caring for children for 14 years, and between the members of staff, have over 125 years’ experience in caring for and educating children. They have provided such excellent care that they have been named the Most Nurturing Family-Run Nursery – South East London and are in the top 20 most recommended nurseries on daynurseries.co.uk The company provides full day care to children aged three months to five years old. The nursery service has been put together as a home-from- home for the children, and the staff have a deep understanding of Bowlby’s theory of attachment, incorporating it into the way they function. The carers also have the capability to provide for children of all abilities. They have experience dealing with visually and hearing impaired children, children with ASD and Down’s Syndrome, and those with global delay. Nurturing care is at the heart of the way Clever Cloggs Childcare operate. Whenever they take on a new client, they give the child a two-week settling in period. They work together with the parents to form a strong connection – respecting and building on the fact the parent is always the primary educator. By communicating with the parents, they can address individual challenges and keep a consistency between home and nursery. Dee Drysdale started Infinite Mommy in 2016 with an eye to create a support structure for mothers who were coming back into society for the first time. To her, the biggest challenge was learning to breastfeed in shared spaces – something everyone should feel comfortable doing. Her solution was a range of eco- friendly, stylish and comfortable breastfeeding covers, designed to promote a confident journey back into society. Relationships, therefore, guide Infinite Mommy forward. The ways in which a mother interacts with herself, with her baby and with her spouse are universal, and much easier to connect with than the unique properties of different brands. Infinite Mommy is not just a provider of superb products for baby and parent, but a community of mothers who are looking for a clear way forward. Starting her community with her breastfeeding covers was a deliberate decision from Dee. Within the breastfeeding community there is a severe disconnect between those who promote a stance that mothers should not cover up while breastfeeding in public and mothers who choose to wear a cover. The assumption being that if a mother is using a cover, she is being forced to do so. Having the freedom to choose is vital. This choice is one which has led to many more parents looking forwards to breastfeed discreetly in public. It has led to many more Leaving a child at a day-care centre can be a stressful time for a parent. Used to being the primary care giver, the separation can be tough. Clients of Clever Cloggs Childcare Ltd. are lucky enough to have the winner of the Most Nurturing Family-Run Nursery – South East London to be looking after their child. The team of experienced and compassionate childcare professionals go above and beyond to cultivate a loving and nurturing environment for the development of all the children under their care. Breastfeeding can be incredibly daunting to new mothers, and there is very little support in place for those who want to do the best by their children. Infinite Mommy is built around the idea of ensuring mums are treated with the same loving care they show to their children. We take a closer look at this impressive business to see what they offer and how they’re making such a big difference. Aug20079 Aug20136 Clever Cloggs Childcare Ltd Most Nurturing Family-Run Nursery - South East London Infinite Mommy Best Luxury Breastfeeding Covers Provider 2020 - UK After all, each child is an individual who advances at their own speed and have their own obstacles to overcome. Each child is encouraged and challenged through a range of age-appropriate activities within the supportive environment that the staff cultivate. At Clever Cloggs Childcare, it is ok for the children to make mistakes and try again. They are shown that they are valued, supported and loved no matter what, and are always encouraged to give it another shot. Ever since opening, the nursery has promoted autonomous learning and harboured a strong sense of family-feel. They stand by the idea that if the children feel valued and loved, then everything else will follow naturally and the children will become more socially and emotionally competent. The nursery itself is set in a large, one-third acre plot of land. It is a single-story building which cultivates the family feel – children are easily able to mix between rooms. Outside, there is a forest area that opens up the possibility for new activities and styles of play, helping with enrichment for the children. Each room and age group have access to their own individual garden plot and outdoor area. The opinions of the staff and the workers of a place of employment is a terrific barometer of quality, and Clever Cloggs Childcare have very loyal staff. Seventy percent of the staff have worked at the nursery for over five years. The company employs apprentices in order to cultivate and teach the best practices to workers from the very start of their career. Even the current deputy manager started as an apprentice eleven years ago. Between them, they have the experience to deal with any educational challenges. The staff have experience in varied childcare settings, including mainstream schools, special education needs schools, and childminding services. When looking for new staff, the key attribute they look for is caring and nurturing people who have a natural bond with children. People can be trained in the procedures and processes that need to be followed, but the natural empathy and the affinity for childcare that the nursery values has to be there from the start. Although Clever Cloggs Childcare primarily support families in the local area, some of their clients are willing to travel for over 20 miles to get the great service that the nursery provides. One client described it as “a home-from-home, where the staff take pride in the professional service they deliver to parents and the personal care for all the little people they look after. The premises are clean and well organised. We feel so lucky to have found Clever Cloggs.” Company: Clever Cloggs Childcare Ltd Contact: Chloe Herron Website: www.clevercloggsnursery.co.uk orders being made with the Infinite Mommy team. A changing trend has been the interest that husbands and partners are placing in the breastfeeding journey, taking an active role in buying products with their spouses. This rewards the emphasis that Infinite Mommy has always placed on the value of the family unit, whatever form that happens to take. Being based in the UK has brought numerous benefits to the team, with a government that is actively promoting breastfeeding by running Breastfeeding Friendly campaigns. Many organisations have taken part in this scheme, so that mothers know if a business is a safe and welcoming space in which they can feed their babies. The normalisation of breastfeeding in the UK is incredibly encouraging, not only for the business as a whole, but for a generation of women and babies who are taking part in it. Looking ahead, Dee is exploring ways in which she can grow her platform as opposed to her product line. The COVID-19 pandemic has exposed how much isolation can affect a mother’s mental health and their decision to continue breastfeeding or not. She is determined to support as many mothers and their families as possible, expanding her current support service into a digital 30-day support program for mothers who don’t yet have the confidence to reach out to breastfeeding groups or their health care professionals. This does not mean that the product line is fading away, quite the opposite. Dee has developed a soon-to-be-launched range of breastfeeding/teething necklaces. These bright silicone bead necklaces are designed to be worn by mothers, and to stimulate baby’s sense of touch. while being breastfed or for baby to teeth on while being held or carried around. The debate around breastfeeding inspired Dee to make a stand with her company. It has built a community of trust, focused on empowering young parents as they begin the journey of parenthood. This community is the ground on which her business will grow and achieve new and exciting levels of success. Company: Infinite Mommy Name: Dee Drysdale Web Address: www.infinitemommy.com