Parent & Baby Awards 2018

www.lux-review.com Page 7 LUX 2018 Parent & Baby Awards also has a passion for children, crocheting, fashion and graphic design, and shares this desire with her two older sisters, who are both owners of two local fashion stores. Rainer has an engineering background and earned a doctorate’s degree in material testing in 2000, and later worked in marketing and product management. Melody has been in sourcing and quality assurance from 2003 until today and provides of an invaluable experience of qualified suppliers and material sources. This combined technical background is still of great use when Sindibaba develops new products today that are great looking and functional and still remain save and durable. Along with the firm’s in-house designers, quality assurance managers, material suppliers and master needle women the entire team all work very closely together and share our thoughts and ideas. For example, Sindibaba’s fox collection, which became a big hit after its launch in late 2014, was a project that took us more than a year to complete. In order to create the skinny facial look, that is so typical for cartoon foxes, the firm had to give up a basic design principal: up to this point all of its soft toys were equipped with a lining between upper and filling in order to prevent the filling material to ooze out, which happens over time when the meshes give way or the upper has to be stuffed tightly in order to make it more rigid to emphasize certain features – for instance in order to make the brand’s deer Audrey to stand upright the team had to stuff