Pet Products and Services 2019

Page 12 www.lux-review.com LUX Pet Product and Services Awards 2019 Part of the Animal Human Alliance LLP, Gold-D is a Singapore cat food and product brand founded by an anthropologist and a psychologist and designed with cat welfare in mind. We profile the brand to find out more about the vital work it undertakes. Gold-D Best Feline Wellness & Protection Brand 2019 Alongside this, Gold-D also uses packaging to promote adoption instead of buying pets. All the cats on its products were once abused or abandoned and now rescued and happily adopted. Currently Gold-D products are now available in Singapore, Malaysia, Cambodia, Hong Kong and soon in EU. In each country the firm works to raise food for local shelters and cat welfare agencies, working with the local members of the community to raise awareness and support the cat population. Customers Gold-D brand is inspired by Ken Ken and Gold-D, a pair of abandoned and abused cat who were lucky to be saved by Mettacats, a privately run no kill shelter. and adopted by the firm’s founders. The experiences that the founders had with their pets inspired their cat-centric products. As such the team avoid ingredients that can cause problems for cats and ensure that all their food’s quality exceeds the regulatory standards. appreciate the firm’s honest approach and focus on the cats as the star of their packaging. A range of stories and insight can be found on the firm’s website, giving buyers an insight into the brand and its unique focus on cat protection and care. Looking to the future, Gold-D is very keen to introduce their brand into more markets so that it can help to support even more cats and raise awareness on feline health and wellbeing. Company: Animal Human Alliance LLP Name: Chan Chow Wah Address: 102F Pasir Panjang Road 04-03, Singapore, 118530 Phone: +6581272723 Website: www.gold-d.club