Pet Products and Services 2019

www.lux-review.com Page 15 LUX Pet Product and Services Awards 2019 Established in 2005, Scruffs ® has since flourished and is now firmly established as one of Europe’s leading brands of luxury pet bedding and accessories. Since the beginning the firm’s focus has been on producing premium bedding for pets. Combining a huge variety of high-end fabrics more commonly found in home furnishings with a colour palette that reflects the most current global Home Textile and Fashion trends, Scruffs ® pet beds seamlessly fit into any modern home decor. With distribution in more than 50 countries throughout Europe, The Americas and Australasia, Scruffs ® has steadily expanded its reach and continues to add more markets to its portfolio each and every year. Dedicated to offering clients innovative solutions that meet their needs, innovation is a key platform of the Scruffs ® philosophy. From self- heating fabrics to orthopaedic memory foam fills, from 100% recycled bedding made from plastic bottles to self-cooling gels, Scruffs ® has a comprehensive and diverse range that ticks every box, for every dog and cat. Based in Manchester and supplying clients around the world, Scruffs ® luxury pet beds for dogs and cats focus on producing premium bedding and accessories. We profile the brand, to find out more about the secrets behind their immense global popularity. Pets Love Scruffs ® : Best Luxury Pet Bedding Providers 2019 - North West England & Best for Luxury Pet Bedding Systems 2019 - UK Seeking to build upon its current success, Pets Love Scruffs has bought its Tramps ® for Cats bedding under the Scruffs ® brand to capitalise on the brand awareness the latter has built across the globe. This reflects the broader trend towards higher rates of cat and small dog ownership across all of the firm’s key markets. To capitalise on this, the firm has also introduced three brand new product ranges designed for cats and miniature dog breeds. These can be found under Scruffs ® Habitat, Haven & Rustic bedding collections. Looking to the future, this focus on expanding its service range will remain the focus for “Pets Love Scruffs ® ”. With pet owners increasingly willing to pay premium prices to keep their beloved pets comfortable, the firm has many new and emerging markets to explore which will help it to continue to flourish over the years to come. Company: Pets Love Scruffs ® Website: www.petslovescruffs.com