Pet Products And Services Awards 2024

Pet Products and Services Awards 2024 LUXlife M A G A Z I N E Pet Products & Services Awards 2024

LUXlife is delighted to announce the return of the Pet Products and Services Awards 2024 for its seventh consecutive year! This highly esteemed awards programme is designed to recognize and honour the most outstanding businesses in the pet products and services industry. These spotlight the creativity, dedication, and innovation of companies and individuals who strive to enhance the lives of pets and their owners. Organised by LUXlife, the Pet Products and Services Awards 2024 targets a diverse group of professionals and businesses within the pet industry, including manufacturers, service providers, retailers, and innovators. Whether they are established industry giants, emerging startups, or passionate individuals making a difference, these awards provide a platform for showcasing their achievements and contributions to the pet sector. No information contained on or in this website constitutes investment advice or an offer to invest or to provide management services and is subject to correction, completion and amendment without notice. Neither AI nor any of its associated entities are authorised to give financial advice of any nature nor are they regulated by the Financial Services Authority. Prior to making any investment, AI recommends that any prospective investor should consult with its own investment, accounting, legal and tax advisers to evaluate independently the risks, consequences and suitability of that investment. AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility. About the Pet Products & Services Awards 2024 Sofi Parry, Senior Editor Phone: +44 (0) 203 970 0010 Website:

4. Phoenix Rehoming: Most Dedicated Pet Rehoming Service 2024 - South East England 6. Boneve: Best Ethical & Sustainable Pet Food Company 2024 - Singapore 8. HappyTails Canine Wellness: Most Innovative Canine Wellness Brand 2024 - West Coast USA 10. So Posh Ltd.: Best Dog Cosmetics Line 2024 - Europe 12. Sykehead Cocker Spaniels and Labradors: Best Dog Breeder 2024 - Cumbria 14. Provet Limited: Best Online Animal Health Resource 2024 15. Pawable: Dog Joint Supplement Company of the Year 2024 - UK 16. Petrebels: Cat Tree Brand of the Year 2024 - Europe 17. Kernow Cat Hotel: Luxury Cat Hotel of the Year 2024 - South West England 18. Doodledales: Pet Retail Business of the Year 2024 - East Anglia & LUXlife Excellence Award in Pet Nutrition 2024 - East Anglia 19. Von Waldberg Kennels: Best GSD Breeders & Kennels 2024 – Northwest USA 20. Cat’chy Images: Best Artistic Pet Photographer 2024 - (Netherlands): Nynke van Holten Contents 21. Snoops Gourmet: Best Gourmet Dog Treats 2024 - Hawaii 22. Pet Acoustics Inc.: Most Innovative Pet Behavioral Health Solutions Provider 2024 - USA 23. Noochy Poochy: Vegan Pet Food Company of the Year 2024 – UK 24. Royal Pets, Hotel and Enrichment: Best Luxury Pet Boarding Facility 2024 – Ontario 25. Corby Dog Grooming: Dog Grooming Specialists of the Year 2024 - Northamptonshire 26. PaleoPet Pure: Best Raw Natural Pet Food Company 2024 - South Africa 27. Hide & Scratch: Best Cat Scratcher Product 2024 - USA 28. Tianjin Ranova Petfood Co., Ltd.: Best Freeze Dried Pet Food Manufacturer 2024 – China 29. Nature's Therapies Animal Behaviour: Animal Behavioural Services Provider of the Year 2024 - South West England 30. Pawfectly: Best Dog Grooming Spa 2024 - South West England 31. Lucky Tails Alpaca Farm: Alpaca & Donkey Experience Provider of the Year 2024 - West Midlands

4 | LUXlife Magazine ounded in 2016 by a small group of dog lovers, Phoenix Rehoming has found compassionate homes for over 1739 dogs and continues to welcome applications from dog lovers across Hampshire and beyond. The charity is dedicated to helping all dogs regardless of breed, age, colour, ethnicity, and disability. As Phoenix is completely run by volunteers, all donations go directly towards helping dogs in need. In addition to LUXlife’s prestigious award, Phoenix has also been nominated for Animal Charity Team of the Year 2024 in the PetPlan & ADCH Annual Charity Awards for the team’s unwavering care and support. At Phoenix Rehoming, every dog receives the highest possible standard of care while the team searches for their long-term home. The charity is a foster based rescue, meaning that all dogs live in homes rather than kennels. Phoenix Rehoming has become highly successful thanks to the outstanding support of its exceptional foster carers who take rescue dogs into their own homes. By choosing to foster a dog or puppy through Phoenix, individuals are making a commitment to helping a dog until they are officially adopted either by themselves or another loving family. The Phoenix team possesses the knowledge and expertise to help foster carers work through any issues they might encounter to ensure that dogs feel settled and happy in their home. “Any dog, from anywhere, for any reason.” Before dogs can be found a permanent home, they undergo a thorough assessment to evaluate their behaviour and individual needs. Every Phoenix dog is vet checked, microchipped, and vaccinated to ensure they are in the best possible health. The Phoenix team understands that every dog is an individual that requires time, patience, and love to thrive in their new home. Carla-Marie Moore, founder and Trustee at Phoenix Rehoming, says, “We are a team made entirely of volunteers who strive to change dogs’ lives. Our mission is to rescue dogs. Our dream is that one day we won’t have to. The charity has an unrivalled ethical and professional approach. We are members of the Institute of Modern Dog Training, the Pet Professional Guild, the Pet Industry Advocacy International, and the UK Dog Behaviour & Training Charter. “Every adopted dog and adopter receives follow up support from an accredited and experienced dog trainer to ensure that adoptions are successful and to improve the relationship between dog and adopter.” Most Dedicated Pet Rehoming Service 2024 - South East England Based in Hampshire, Phoenix Rehoming is a pet rehoming charity that adopts and fosters dogs across England and Wales. Staffed entirely by volunteers, the charity believes that every dog deserves a loving home, and every home deserves a dog. Recognised in this year’s Pet Products and Services Awards, Phoenix Rehoming prides itself on rescuing any dog and providing them with unparalleled care and support throughout their lives. The Phoenix team is committed to offering exceptional help and advic orkshop. Adopting a dog is a big step and these follow ups are in place to ensure both adopters and their dogs have as much support as possible during the early stages of adoption. Elle, one of many delighted adopters, shares, “We recently adopted a gorgeous 7-month-old puppy through Phoenix. Everyone we met as part of this charity was so friendly and helpful from the email communications and foster carer to the behaviourist and home checker. The communication was great, and we were surprised at how quick the whole process was. Our new dog is settling in and it’s reassuring to know support is available if we need it. There are so many more beautiful dogs waiting for their forever home, please do take a look!” All dogs require a nutritional and balanced diet to ensure they stay healthy and exhibit good behaviour. The Phoenix team understands the importance of proper nutrition and the charity now sells top quality food to its valued adopters and followers. Dr Conor Brady PHD, from Dogs First, has supported the F

Pet Products & Services Awards 2024 | 5 team through their educational journey to help the charity improve the health of their beloved pups. Phoenix Rehoming advocates for raw food diets wherever possible but understands that this is not always an option for everyone. The team have launched an exciting Patron Project shop which delivers nutritional food straight to pet owners’ doors. Each natural product contains plenty of EU sourced fresh meat as well as a healthy mixture of stock, fruit, vegetables, Omega 3, and prebiotics. Over the last few years, the cost of living crisis has had a significant impact on donations and there has been a huge rise in the number of surrenders. Factors such as rising veterinary costs and unexpected fees can force owners to make the difficult decision to give up their pet. While this is sometimes the right thing to do, Phoenix Rehoming understands that it is bound to be a distressing time for owners and animals. Run by a dynamic team of volunteers, Phoenix is committed to raising as much funds as possible to change dogs’ lives for the better. Moving forward, it is the charity’s overarching goal to purchase land within Hampshire and build an innovative rehabilitation and training centre. Through this development, Phoenix will support dogs on their training journey to help them enhance their confidence and develop meaningful relationships with their owners. Phoenix Rehoming is on a mission to find their beloved rescues a permanent home where they can receive unconditional love and care for the rest of their lives. The Phoenix team works tirelessly to improve the lives of animals and provide adopters with the best possible advice and support. For its inspirational work, Phoenix Rehoming has been honoured as this year’s Most Dedicated Pet Rehoming Service - South East England. By donating to Phoenix Rehoming, you can help the team rescue more dogs in desperate need of help. To find out more about how you can support this remarkable charity, please visit Contact Details Contact: Carla-Marie Moore Company: Phoenix Rehoming Web Address:

Jun22596 6 | LUXlife Magazine Boneve is on a mission to lead the pet food industry with its delivery of exceptional quality products and unrivalled customer service. By using only natural and organic ingredients, the company can ensure that its livestock is not contaminated with growth promotants or antibiotics. In its products, Boneve avoids additives such as artificial preservatives, flavours, and colours to provide pets with the healthiest food possible. All its innovative products prioritise balanced nutrition, utilising ingredients rich in essential vitamins, minerals, and proteins to boast cats’ and dogs’ health and wellbeing. The Boneve team understands that a good diet is essential to keeping pets healthy and happy. The company works with only ethical New Zealand farms and uses ingredients from cage-free, free-range grass-fed, and wildcaught sources to ensure ethical treatment of animals and the preservation of the environment. In the lush pastures of New Zealand, Boneve’s animals live naturally, grazing on nutrient-rich grass, and thriving in free-range environments. This wholesome upbringing ensures that livestock are of the highest quality and can provide pets with exquisite, disease-free nutrition. All Boneve products are made in New Zealand and adhere to the New Zealand Food Regulatory Authority. Boneve is certified by APAC Ingredient New Zealand, a trusted partner in ingredient sourcing that ensures all chickens are free-range and humanely raised. Furthermore, all its ingredients are certified as ethically and sustainably sourced by the Ministry of Primary Industries (MPI) New Zealand. This dedication to sustainable practices also extends to its fisheries, with Boneve responsibly sourcing fish to manage their environmental impact. With an extensive range of products, Boneve specialises in complete and balanced diets in both freeze-dried and kibble forms. At the heart of its offerings is Boneve’s Freeze-dried Raw Prey, a pioneering product made of specially selected ingredients that resemble the natural diet of cats and dogs. With naturally derived Iron, Omega 3, and Zinc to support heart, skin, and coat health, Boneve’s Freeze-dried Raw Prey is crafted from 98.8% meat, organs, and bones. Packed with essential Vitamin B Complex, Taurine, and Fatty Acids, this remarkable product Apr24337 Best Ethical & Sustainable Pet Food Company 2024 - Singapore Based in New Zealand, among luscious greenery and agricultural pastures, Boneve is an organic pet food brand dedicated to providing pets with premium nutrition. At Boneve, all ingredients are sustainably sourced, freerange, and grass-fed to ensure its products provide pets with complete goodness from farm to bowl. We speak to Lynn Yeo, Head of Brand and Marketing Strategy at Boneve, about the company’s unwavering commitment to high quality ingredients and ethical sourcing. is designed to support the nervous system, digestion, metabolism, red blood cell production, and cognitive function. Boneve prides itself on remaining at the forefront of pet nutrition science through continuous investment into research and development. By collaborating with renowned veterinarians and nutritionists, Boneve has created cutting-edge formulas that preserve nutrients from natural ingredients to meet cats’ and dogs’ nutritional needs. Lynn Yeo, Head of Brand and Marketing Strategy at Boneve, says, “At Boneve Pet Food, our ability to adapt to the market and stay ahead of emerging trends is rooted in our proactive approach to understanding and addressing the evolving needs and sentiments of pet parents. We have identified a rising concern among pet parents regarding their pets' carbon footprint. To address this, we have implemented sustainable practices in our sourcing and production processes, such as using ethically sourced ingredients and ecoconscious packaging. “By staying attuned to the evolving sentiments of pet parents and embracing sustainability, Boneve not only adapts to market trends but also sets new standards in the pet food industry. Our commitment to quality, innovation, and ethical practices ensures we remain ahead of the curve and continue to meet the needs of conscientious pet owners.” Boneve is the first freeze-dried pet food in the market supplemented with a full suite of Vitamin B Complex. To address the nutrient loss that occurs during the freeze-drying process, the business integrates the necessary vitamins back into its food to ensure pets receive a nutritionally rich and balanced diet. Through this commitment to creating a distinct and superior product, Boneve stands out in its competitive industry and provides pets with the nutrients necessary to live a healthy and vibrant life. The pet food market is highly competitive and Boneve has faced several challenges over the years, including maintaining ingredient quality, regulatory compliance, and market competition. Since its

Pet Products & Services Awards 2024 | 7 inception, Boneve has strived to source only natural and organic ingredients and maintains quality by establishing strong relationships with ethical suppliers and continuously monitoring its supply chains. Another essential element in the industry is to adhere to stringent safety and regulatory regulations to ensure product safety and build customer trust. Boneve achieves this by implementing rigorous quality control procedures that involve regularly testing for contaminants and strict adherence to regulatory regulations. Transparency in the company’s ingredient sourcing and manufacturing allows pet owners to trace their products back to the source and make informed decisions regarding their pets’ diets. Additionally, Boneve remains distinct in a competitive industry through innovation, with an emphasis on fortifying its freeze-dried foods with Vitamin B Complex and using only natural ingredients. With the rise of environmentally conscious consumers, Boneve’s focus on sustainability and ethical practices ensures that the company appeals to this clientele and differentiate itself in the marketplace. By addressing nutrient preservation, maintaining high ingredient standards, integrating sustainable practices, and staying abreast of market trends, Boneve has solidified its position as a leader in the pet food industry. The future of Boneve Pet Food looks bright with several exciting initiatives that will underscore the company’s commitment to creating high-quality, nutritious, and ethical products. Over the coming year, Boneve plans to introduce a new range of delicious, air-dried treats and new product lines to meet the varying dietary requirements of pets. The new lines will include formulas for allergies, sensitivities, and other health conditions. Moving forward, Boneve aims to expand its market reach to new regions and will establish new strategic partnerships with retailers and distributors to provide more pet owners with high-quality, natural pet food. E-Commerce expansion will be another critical stage, to enhance the company’s online presence and provide customers with a seamless shopping experience. With its unwavering dedication to innovation, digital transformation, and sustainability, Boneve is uniquely positioned to set new standards in the industry and expand its offerings to meet the evolving needs of owners and their beloved pets. Recognised in this year’s Pet Products and Services Awards, Boneve uses only natural, ethically sourced ingredients to provide pets with unparalleled nutritional value to support their overall health and wellbeing. For its strong commitment to quality and sustainability, we have bestowed on Boneve our award for Best Ethical & Sustainable Pet Food Company 2024 – Singapore. We cannot wait to see what the future holds for Boneve as it embarks on another exciting year of growth and innovation. Contact: Lynn Yeo Company: Boneve Web Address:

Jun22596 8 | LUXlife Magazine Most Innovative Canine Wellness Brand 2024 - West Coast USA HappyTails Canine Wellness HappyTails Canine Wellness strives to provide its customers with the finest and most innovative nutrition to optimise their dog’s wellbeing, a process underpinned by science. From its home in Santa Clara, California, this brand drives dog lovers across the globe barking mad for its multiaward-winning dog treats and supplements, which are all made in the US to guarantee both their quality and the satisfaction of customers. Featured across the likes of FOX, CBS, NBC, and USA Today, HappyTails’ products are the best choice for those in search of a sprinkling of innovation in their dog’s diets. Since being established in 2020 by Founder and CEO Athena Boulgarides, HappyTails Canine Wellness has been driven by its ongoing mission of continuing the pioneering advancements that have shaped the dog food industry over the past several decades. Particularly since the turn of the century, pet lovers from every corner of the map have been increasingly vocal about wanting healthier and more nutritious food for their animals, and this is particularly true when it comes to man’s best friend. In a sector increasingly defined by calls for illness prevention and more natural, holistic approaches to managing canine wellness, HappyTails is excelling, providing solutions that address the physical, mental, and emotional needs of dogs, three elements just as important in animals as they are in humans. Athena has proven instrumental in guiding the brand in this direction, as too have Chief Science and Technology Officer, Dr. Greg Sunvold, and MaxGrevity Co-Founder Bob Welch, who created this partner brand alongside Athena. Before diving into its remarkable range of treats and supplements, it is important to recognise that HappyTails is much more than just a provider of such products and is rather a brand that is committed to canine wellness in all of its multifaceted glory. This dedication sees the company operate its own magazine, Waggy World; run a number of highly beneficial online talks through the TalkShopLive platform; as well as offer a training service, done through the brilliant HappyTails University and overseen by Certified Dog Trainer Alison Schaefer. When it comes to the main event, HappyTails’ excellent canine wellness products, these are divided up into three categories, starting with its Journey Up dog treats. As the winner of a 2023 Pet Innovation Award, the brand’s Journey Up dog treats offer premium protein that

Pet Products & Services Awards 2024 | 9 contribute towards overall wellness, as well as prebiotics that aid in supporting immunity and nurturing a healthy gut. Then there are the added Omega-3 and Omega-6, both of which can be found in these delicious treats to benefit the skin, coat, and cognitive functions. Made with all natural ingredients and atop a strict foundational pledge to include no artificial colours, preservatives, hormones, wheat, corn, or soy, these superfoodfilled treats offer a slate of health benefits for dogs of all ages and breeds. In fact, as Chief Science and Technology Officer Dr. Greg Sunvold comments, “Journey Up treats will make all the difference in your dog’s life.” This is due to them stemming from a collaboration between top canine nutritionists, pet food formulators, and ingredient manufacturers, all three of which were drawn upon for their expertise by HappyTails in the development of all of its products. It is as a result of the tremendous work carried out along with other pioneering industry figures that HappyTails is today able to boast the HTPA, or the HappyTails Prebiotic Advantage, across its range of Journey Up treats. This one-of-a-kind blend of proven biotics excel in eradicating all of the harmful bacteria from a dog’s gut, at the same time improving the gut’s ecosystem, measurably improving overall digestion, and helping the immune system to fight off any illness that could be picked up when they are playing, exploring, and learning. As the name suggests, HappyTails’ Journey Up dog treats are designed to be enjoyed on the go, and the convenient, eco-friendly packaging makes them the perfect option for slipping in a bag ahead of a hike, weekend away camping, or simply a daily walk. Your dog is sure to love you even more for it, as loyal customers of the brand have even reported that their dogs enjoy these treats so much that they refuse to eat any others. So, for the ultimate tasty and nutritious treat for your adventurous furry friend, look no further than Journey Up. Second up are the brand’s like-minded Jazzy Jerky dog treats, with these and Journey Up serving very much as two sides of the same coin. Named as one of the ten best dog treats made in the USA by I Heart Dogs, Jazzy Jerky comes in three delicious, protein-packed flavours, beef, chicken, and salmon. Each pack contains 95% protein, as well as prebiotics and Omega-3 and -6. Just like Journey Up, these treats are also free from the likes of wheat, corn, and soy, as well as lacking in artificial flavourings, colourings, and preservatives. Ideal for all breeds at every stage of their lives, the scientifically advanced nutrition present across the Jazzy Jerky range supports everything from digestion through to a healthy coat and overall wellness. Leveraging protein sourced from the company’s native USA, these items help to build strong muscles and keep your fourlegged friend in good shape, complete with a shiny coat and healthy cells, tissue, and organs. The only difficulty here then stems from the choice of which healthy and high value treat to go for, Jazzy Jerky or Journey Up. A much easier decision is investing in the final area of HappyTails’ product portfolio, its MaxGevity Supplements. Available in specialist immunity and mobility formulas, both of these scientific supplements have been formulated with 20 active ingredients that work together to provide a plethora of specific health benefits. Delivering the likes of prebiotics, superfoods, and digestive enzymes, this patented formula goes by the name of HT20+ and is widely considered to be leading the charge when it comes to innovating in pet nutrition. Signs to look out for when it comes to spotting poor nutrition or gut health in your dog include excessive scratching, biting or chewing on paws, slipping or limping, a loss of appetite, or changes in the appearance or texture of the coat. These become increasingly common as a dog gets older, but since a pup can suffer from mobility issues or a weakened immune system at any time, MaxGevity stands as the perfect preventative measure. In short, with MaxGevity, dogs of all ages can enjoy a new ‘leash’ on life. “From puppyhood through their senior years, MaxGevity is the ideal nutritional supplement for every breed and life stage.” As one happy customer and eternally grateful dog mom Nancy W. fed back concerning these products, “my vet and I were astonished at how quickly and effectively MaxGevity Supplements healed my dog following her hip and femur surgery.” This is far from the only example of the stellar feedback that HappyTails has received, with the company currently enjoying almost 230 five-star reviews across website Judge.Me, a testament to the transformative impact it has on dogs on both a national and international scale. Just four years in, HappyTails Canine Wellness is already one of the fastest growing names across the US pet industry, and in a relatively short amount of time, it has earned a much-deserved reputation as a source of authority when it comes to the expanding area of interest that is canine wellness. With a number of industry-leading formulations, strong and experienced leadership, and an unwavering commitment to benefiting the lives of dogs everywhere, HappyTails is a paw-tastic brand destined for greatness for many years to come. Those interested in the brand’s healthy and delicious treats and supplements can find them on Amazon, its site listed below, and at a number of local pet stores throughout the US, a list of which can be found here. Contact: Athena Boulgarides Company: HappyTails Canine Wellness Web Address:

Jun22596 10 | LUXlife Magazine After two years of in-depth research and countless hours spent experimenting, Sveta Grün finally came up with a solution to not only her dog grooming problems, but those of all dog lovers throughout the world. Her dog shampoo was something special in a space littered with the ordinary. It ticked all of the boxes, being effective, kind to the skin, simple to use, and showcasing results the likes of which Sveta had never before experienced. Upon sharing it with her community, Sveta knew that she had sparked a dog cosmetics revolution. Fast forward to today, and So Posh encapsulates a robust knowledge of grooming, advanced skill in the field of cosmetic chemistry, and state-of-the art digital marketing solutions to provide its customers with a truly one-of-a-kind experience. Where its competitors go for quantity, So Posh’s professional dog cosmetics go for quality, using ingredients of the highest calibre to simplify the grooming process and make life easier for grooming professionals and pet owners alike. “Our competitors use cheap ingredients to give mediocre results and then convince the users that they need a dozen products to achieve what they could with just one shampoo and one conditioner from So Posh.” By offering better results with fewer products, So Posh is embodying its mission of providing real solutions that more than meet the needs of its customers. Across the board, the company is committed to safety, something reinforced by its formulas. For example, the preservative used in all of the company’s products has been certified by Ecocert, and no parabens, silicones, SLS, or any harsh preservatives have found their way into these cosmetics, which have been developed by top chemists and created especially with professionals in mind. Apr24441 Best Dog Cosmetics Line 2024 - Europe As all dog owners know, grooming your pet can be an arduous and time-consuming process. This is a feeling shared by So Posh Ltd. Founder Sveta Grün, who found herself tired of such a meticulous, never-ending task. After spending more than 10 years grooming her beloved Shih Tzus for 30 hours a week beside a successful career, it was time for a change. With the idea turning in her head of how great it would be if just one or two products could do well the work that several products were doing mediocrely, she took the plunge. Head of Marketing Birk Sepp is on hand for more. With a strong product portfolio and an unwavering commitment to quality and safety, it should come as no surprise that So Posh is not one to follow industry trends. Rather, it sets them. Birk puts it best when he states, “our brand was born from a need to modernise a professional grooming industry cluttered with outdated practices and revenue-driven myths.” He continues, “most of the trends that come up are unscientific and created as marketing strategies to take advantage of ignorant customers.” Driven to provide clarity in a market shrouded by illusion, So Posh’s steadfast commitment to honesty can be seen in it bucking the ‘natural’ cosmetics trend that currently defines the industry. A simple buzzword, ‘natural’ in this setting is almost always a falsity, and products with this tag often harm pets more than they help them. By refraining from using marketing terms such as ‘natural’ and ‘organic’, So Posh redefines its dedication to being about genuine care and offering scientifically proven results, all without the unnecessary fluff. Proud of the fact that their operation was a start-up right from day one, the So Posh team are not afraid to admit that when they first

Pet Products & Services Awards 2024 | 11 started out, they really had no idea how to market their products, which business model to follow, or even who their ideal customer was. To remedy this, members of the team were required to keep up with the speed at which the business moved, something that still rings true to this day. As Birk tells us, “everyone does everything, ideas are implemented the next day, and we are not afraid to take risks.” Now, more than five years removed from the business beginning its journey, it is firmly aware of what it is, who and how it can help, and which strategies can guide it towards success. In essence then, what So Posh is can be described in four simple words. A customer’s best choice. Only through So Posh can owners and professional groomers alike achieve outcomes that are of competition standard, all whilst spending up to 50% less time on average grooming and attaining results that will last for weeks. Even with its shampoos providing a squeaky clean and colourpopping coat first time and its conditioners significantly reducing brushing time and eradicating the need for any serums or sprays, So Posh has gone one step further by making professional dog cosmetics that are tailored to specific coat types. From the double coat of a cocker spaniel through to the puffy coat of a bichon frisé, these products allow owners to get the sort of results they have always dreamed about for their dog, without all of the hassle and complicated research. Constant innovation has proven to be integral in So Posh achieving these remarkable feats, with it positioning itself as an industry frontrunner in the process. Another vital element in So Posh fortifying its empire of high-quality pet products has been its motto, the belief that a business needs older people to say what to do and younger people to say how is best to do it. Thanks to the ambitious and technology-savvy young innovators comprising the business’ leadership, it is able to pioneer new and exciting means to disrupt tired industry norms. Of course, like anything worth doing, this has not always been easy. As businesses around the world can attest, building a business is incredibly difficult, particularly when that business makes its own products and distributes them across more than 30 countries worldwide. Across its journey so far, So Posh has had to deal with and overcome a lot, from the pandemic and subsequent supply chain issues through to the cost of its ingredients having nearly tripled over the past five years or so. However, as Birk explains it, “we are fuelled by the sincere gratitude we get from our customers and solve our problems with boring hard work and the belief that there is a solution to every problem.” It is this mindset that has positioned So Posh for continuous growth in 2024, with the business having reached a pivotal milestone in that its products are now recognised and sought after globally, something that Birk believes stands as a testament to the power of glowing word-of-mouth testimonials by loyal customers. As innovative pet care product distributors from around the world compete to add its products to their portfolios, So Posh has decided to temporarily put a pin in its marketing efforts on the back of the tremendous success that they have yielded. With its focus now squarely on scaling its production and further streamlining its procedures, the coming months are set to be a tough and yet rewarding time for this dedicated team of pet cosmetic revolutionaries. Once these aims are achieved, there are then plans for an exciting line of cat products… Leveraging an unrivalled portfolio of high-quality pet products and professional dog cosmetics from shampoos and conditioners right through to grooming equipment, So Posh Ltd. is the premium, science-driven choice for any and all dog grooming needs. Contact: Birk Sepp Company: So Posh Ltd. Web Address:

12 | LUXlife Magazine n the heart of the Cumbrian countryside, where Wendy Anderson has lived all her life, she and her family share their love for dogs with prospective puppy owners from across the UK, providing them with beautiful cocker spaniels and labradors that instantly become part of the family. Having grown up encompassed by green fields, acres of woodland, and calm, flowing rivers, it is no surprise that Wendy grew up with an innate love for dogs, with this stemming from the holidays she would spend on her grandparents’ farm in the beautiful Cumbrian village of Bewcastle. Wendy fondly recalls that some of her happiest moments were when her grandfather would introduce a new collie pup to the farm, and Wendy could often be found outside playing with the dogs and cuddling the lambs. These cherished memories are some of the earliest memories that Wendy has of her life at home, and she could not be happier that they are forever intertwined with dogs and other such animals. Another big influence in Wendy’s life was her late mother, Hazel, who reared orphaned and abandoned animals for as long as Wendy could remember. At 18 years old, Wendy then bought her first dog, and has not looked back ever since. This one purchase altered the course of Wendy and her family’s lives forever, and they now own and operate a five-star, fully licenced, and qualified breeder with a merited reputation for excellence. All of the puppies bred by Sykehead Cocker Spaniels and Labradors are done so from parents that are healthy, registered to the Kennel Club, and have been tested comprehensively on everything from eyes and joints through to temperament and hereditary conditions. Currently, Sykehead has five boys, labradors Monty, Rogan, and Dennis, and cockers Gus and Rolo. Whilst this group of males are all incredibly diverse when it comes to colour and size, they share perfect health records and wonderful temperaments that are a credit to both Wendy and co. and themselves. Alongside these boys are ten girls, labradors Dora, Twix, Evie, Tweed, Bonnie, and Lucy, and cockers, Plum, Esmay, Tweed, and Tinker. Similarly, these varied girls are all happy, healthy, and a true credit to Sykehead. With almost 25 years of practical breeding experience at its disposal, Sykehead Cocker Spaniels and Labradors is well-versed in the intricacies of breeding, something that is only aided by the wealth of qualifications possessed by its family team. Most of all though, what distinguishes Sykehead is the true love and relentless passion that is radiated throughout. As Wendy tells us, “I am very proud to own and work at Sykehead Cocker Spaniels and Labradors, knowing we are up there with some of the best breeders in the country.” Best Dog Breeder 2024 - Cumbria Family-run dog breeding business Sykehead Cocker Spaniels and Labradors consists of Steven and Wendy Anderson along with their three children. This family are all equally passionate about dogs and pride themselves on breeding some of the happiest and healthiest cocker spaniels and labradors in the UK. One of incredibly few breeders throughout the country in possession of Ofqual’s Level 3 Certificate in Dog Breeding, Puppy Socialising, and Welfare - this breeder is being recognised here for both its caring approach and remarkable dogs that become loving members of any household. This is a sentiment that is clearly reflected by its customer base, as at the time of writing, the business currently has 66 five-star reviews on Facebook and a further 25 five-star reviews on Google, giving it a perfect average of 5.0 across both of these sites. Such wonderful feedback does not end there, and there are some glowing testimonials from members of this community that corroborate Sykehead Cocker Spaniels and Labradors’ distinction in this space. Wendy shares with us some of her favourites below. Sam Morris of Cumberland Council said of the business: “Sykehead is a long-established dog breeding business which has maintained a fivestar rated licence certificate for many years with Cumberland Council and the former Carlisle City Council. Cumberland Council works with all licensed breeders to support and encourage the operators to reach the higher welfare standards and attain that five-star rating where possible - because the welfare of the animals is paramount in these activities. “Sykehead has attained a Level 3 qualification, which is a higher welfare standard to progress its professional development and knowledge in the field, but not only that – also to educate buyers of a higher standard of pet ownership going forwards. With consistent effort, transparent record keeping, and a good working relationship built with the licensing officers I

Pet Products & Services Awards 2024 | 13 at Cumberland Council, we have seen the bar raised across the board in licenced facilities improving and developing their knowledge base, supporting up and coming businesses.” Similarly, Suzanne Ackerley from Eden & Border Vets in Longtown, commented of Sykehead: “Many congratulations to Wendy on her welldeserved dog breeding award for 2024. Wendy has been a client at Eden & Border Vets for over 12 years. She is totally committed to providing the best care possible for her dogs and is an exceptional breeder. She gives her all and has an excellent relationship with us, ensuring all of her breeding animals have full health checks and genetic, eye, and hip score testing. “She will only breed from the best and pups are given gold-star care, socialisation, vet checks, worming, and first vaccinations before leaving to their carefully matched new homes. Wendy’s knowledge of both breeding and the dogs themselves is fantastic, but she also ensures she contacts us as soon an any health issues with any of her animals arise. Continue the great work and highest standards Wendy, it’s a pleasure working alongside you and your team.” Finally, Nic Armstrong of Dog Grooming By Nic had this to say: “I have worked for Wendy for coming up on three years now as a groomer for her cocker spaniels. Her dogs are the epitome of health and happiness and bring me so much joy. The dedication Wendy and her team give to not just raising strong and independent puppies, but also to ensuring her dogs are at the centre of everything, is amazing to see. Wendy, her team, and her dogs are more than my colleagues, they are my family.” If its stellar customer reviews, impressive qualifications and certifications, and the unbridled passion Wendy and her team have for their wonderful animals were not impressive enough already, these testimonials from other leading figures in this space truly solidify Sykehead Cocker Spaniels and Labradors as a dog breeder worthy of acclaim. Atop the glowing testimonials, Wendy wanted to share her tremendous appreciation for her team. She would like to personally thank them for all that they do, saying: “I am so grateful for my team, as none of this would be possible without them. Natalie Dudley, Pheobe Dudley, and Nicole Blacklock are dedicated to myself and the dogs, and they are absolutely invaluable. Their continued level of commitment and CPD mean I have full trust in them.” On the back of this ongoing commitment, sustained success, and unfaltering focus on its dogs and customers alike, it is our pleasure to celebrate Sykehead as the Best Dog Breeder 2024 – Cumbria. Contact: Wendy Anderson Company: Sykehead Cocker Spaniels and Labradors Web Address: Sykehead Cocker Spaniels and Labradors: Natalie Dudley, Nicole blacklock, Wendy Anderson, Steven Anderdo and Phoebe Dudley

14 | LUXlife Magazine Best Online Animal Health Resource 2024 Provet Limited is the one-stop hub for veterinary knowledge. As it grows, the site contains more and more advice for pet owners to keep up to date from the home on their pets’ nutrition, health concerns, and general care advice. The mission is free information for all, written and reviewed by veterinary and pet care professionals. Managing Director Mike Davies is simply not satisfied with the animal health information available online. He feels the need to fill the void with useful, scientifically backed advice and create a website with accessible, accurate knowledge to benefit anyone who needs it, including entries on diseases, feeding tips, parasite control, and a wealth of other helpful topics. Staying educated is key to keeping a healthy pet, and Provet is there to keep the public in the loop. Mike Davies is an experienced veterinary surgeon, having graduated from the Royal Veterinary College of the University of London and worked for 11 years in his own private practice. Between this, postgraduate qualifications in veterinary radiology, small animal orthopaedics, and small animal clinical nutrition, he is a well-informed expert on animal health. Having authored several books and multiple scientific papers, including one of the first on geriatric veterinary medicine, Mike is keen to spread veterinary knowledge to the masses, leveraging his expertise to help as many pet owners as possible. Owing to a deep commitment to its cause, Provet offers its services almost entirely for free. But it is not just free monetarily; it is also free from advertising content and clutter, streamlining the process for viewers by not placing a barrier between animal carers and the vital information they need. Provet is also proud to offer educational programmes and a certificate exam in clinical nutrition for veterinarians and veterinary nurses. The company also looks forward to releasing nutrition courses for pet owners during 2024, covering all bases informing the public and animal health professionals alike. “We would like to thank your readers/staff for nominating us for this award in recognition of all the hard work we have put in to making www.provet. a reliable source of evidence-based pet healthcare information.” Provet is dedicated to continually improving its service, and it knows it owes this to its users. The team is constantly reviewing scientific literature to create new, useful content, and it is always looking for suggestions from visitors. Provet ensures that content is current, relevant, and that it serves the public as best it can. With recent redevelopment efforts, the site is being updated with a steady stream of new content, on top of social media links and increased exposure. Mike and the team are excited to bring as much free content to the public as they can and promote top-notch animal care. Over 2024, Provet intends to charge for some of its services which it will roll out over the course of the year. These include a case review service for pet owners seeking an independent veterinary opinion, and dog and cat nutrition courses both online and across the UK. The team is mindful of the need to support the business, offering as much as they can for free, but is committed to providing the best return on a customer’s investment for pay to use services. Provet Limited is run with an important mission: to promote animals’ health and keep their owners informed. If a visitor needs information that is unavailable, the team will find, review, and provide it for them. Crucially, Provet will only endorse pet health products with a record of scientific evidence, believing in the best accessible, thorough experience it can provide. Contact: Mike Davies Company: Provet Limited Contact Number: 07930 569948 Email: [email protected] Web Address:

Pet Products & Services Awards 2024 | 15 It is essential for all dogs to have a balanced diet, including vitamins and minerals that may not be found in their regular food. With as many as eight out of ten older dogs suffering from arthritis, collagen is an essential addition to any dog’s daily diet. Pawable (Collagen for Dogs Ltd.), the innovator behind the UK’s first ever collagen for dogs, has developed a unique formula to ensure that dogs stay active and healthy throughout their lives. Dog Joint Supplement Company of the Year 2024 - UK Pawable As awareness of the risks of rawhide products grows, more collagen products have become available on the market. The latest product is collagen chews that appear softer than rawhide, but still require supervision to ensure larger pieces do not cause choking. Compared to the small amount of collagen that these chews offer, Pawable's true collagen supplement extracts collagen directly from the source. Through a process that predigests the raw material using enzymes, Pawable has created a fine power that can be easily digested and absorbed. A prime example of Pawable’s remarkable effects is Mr Eric, a Miniature Schnauzer from Lincoln who enjoys fetching pup cakes from his favourite café and attempting canine agility. Last year, the ten-year-old pup began losing his fur and his skin developed a leathery texture. His owner Helen quickly scheduled Mr Eric a visit to the vet, but his test results came back clear. As the fur on her dog’s head and back continued to shed, Helen began researching natural solutions. After listening to Anna Webb’s ‘A Dog’s Life’ podcast, Helen discovered the benefits of collagen for dogs, particularly for their joints, skin, and coat. Containing all the important collagen types, Pawable was the perfect solution for Mr Eric’s troubling skin condition. Helen shares, “The fur regrowth was incredible, and he wasn't picking and scratching anymore. He is completely back to normal, and I can tell that he is enjoying life much more again. Mr Eric is obviously very pleased with the results and is enjoying his adventures again.” Most recently, Pawable has updated its packaging to be fully recyclable in an effort to minimise its environmental impact. The company has become renowned for its early innovation and remains the only brand to offer multiple collagen sources. Recognised in this year’s Pet Products and Services Awards, Pawable provides a unique blend of collagen clinically proven to improve mobility and comfort for dogs of any age. For its unwavering commitment to canine health, we have bestowed on Pawable (Collagen For Dogs Ltd.) our award for Dog Joint Supplement Company of the Year 2024 – UK. Contact: Neil Durrant Company: Pawable (Collagen For Dogs Ltd.) Web Address: awable is a British dog joint supplement company dedicated to helping dog owners discover the numerous benefits of supplementing their dogs’ diets with collagen proteins. Pawable’s formula consists of a unique blend of natural collagens especially for dogs. Although collagen is a lesser known ingredient, it has been clinically proven to not only support dogs’ joints but also their digestion, bones, skin, and coat. Pawable offers a thorough mixture of crucial collagens including Egg Collagen, Cartilage Matrix Collagen, and Collagen Types I, II, III, V, and X. Collagen is a naturally occurring protein and the primary building block of the skin, bones, cartilage, tendons, and blood vessels. As time passes for dogs, collagen production begins to slow, reducing connective tissue and impacting their joint health. This can lead to dogs being more prone to injuries and various skin, muscle, and bone conditions. With around 80% of older dogs suffering from the pain of arthritis, administrating Pawable is an effective way of rebuilding dogs’ collagen levels and improving vitality. Studies on both humans and dogs have revealed that collagen is one of the best natural joint supplements. Several reputable scientific journals, such as the Journal of Animal Studies, have published studies supporting the daily treatment of arthritic dogs with collagen to reduce their painful symptoms. Based on exceptional customer feedback, Pawable believes that future studies will reveal increasing efficacy over longer periods of time and support the use of collagen as a natural alternative to protect dogs’ joints and reduce inflammation. The company offers a 90-day money back guarantee, allowing returns even if customers return an empty pack. Sue. S., a satisfied customer, says, “My Duke is 14 years old and was starting to get a little stiff in his back legs. Since I started him on this supplement, I have seen a very marked improvement in his mobility. He is always ready for his walks and seems to have more of a spring in his step! I highly recommend the Collagen.” P

16 | LUXlife Magazine ince 2017, Petrebels has devoted itself to enriching the lives of lovable felines with its suite of indispensable, elegant cat trees. Every cat is unique with some preferring to snooze the day away while others wish to climb high and explore the world around them. Regardless, every cat loves a safe space and Petrebels has scratched this itch with comfortable and stable cat trees designed with all personalities in mind. Co-founders Dennis Steenbakkers and Detlef Windeln possess many years of experience in the pet sector and have used their extensive expertise to become a disruptor in innovation. Specialising in the development of modern and high-quality cat furniture, Petrebels has become renowned for its exceptional level of service, high employee and customer satisfaction, and the safe supply of spare parts. At Petrebels, the customer is key with its magnificent cat trees designed to seamlessly integrate into their interior and living environments. Cats reside at the heart of Petrebels with the company dedicated to designing exceptional cat furniture that offers a paradise for cats while being a statement piece in any home. With its array of unique designs, Petrebels is a trendsetter in the industry offering modern creations with oodles of character to boot. Its elegant cat furniture uses only the highest quality materials to create spacious shelves, robust scratching posts, and huge hammocks for cats to explore, play, and relax. “At Petrebels, cats are king!” Based in Schijndel, the Netherlands, Petrebels employs beautiful Dutch design that is entirely focused on cats’ overall health and wellbeing. Safety is a hallmark of its creations with heavy baseplates and thick posts included for optimal stability. All Petrebels’ cat furniture is free of toxins and harmful materials so that cats can scratch, sleep, and play carefree. Through the use of extra thick sisal and high density plush, Petrebels can guarantee that its cat trees have extra resistance and boast a longer lifespan than competing brands. On the company’s spectacular growth, Dennis Steenbakkers says, “We are now in more than 25 countries worldwide but growing brings many challenges. There is more pressure on our team, services, and warehouses, and more money to invest. In the end we always survive because we truly believe we do good for cats, and we love to work for them.” Most recently, Petrebels has launched its Wall of Rebels, a collection that offers a variety of stylish and functional cat walls and furniture. With everything from luxurious cat shelves to impressive ladders and walkways, the collection offers cats the perfect combination of scratch, play, and comfort while imbuing any home with a touch of contemporary flair. In addition to solid cat furniture, Petrebels has developed its own modern Cat Tree Brand of the Year 2024 - Europe Petrebels is a fun and dynamic company that strives to delight cats worldwide with its impressive collection of cat trees with character. At Petrebels, the team understands that every cat is different, creating exquisite cat furniture for every breed and personality. In the wake of its recent win, we speak to Dennis Steenbakkers, CoOwner of Petrebels, about this passionate pet brand. cat litter, Dirty Rebels, to keep litter boxes fresh for longer. Made from 100% natural material, its cat litter is designed to eliminate unpleasant odours and absorb up to four times its weight in moisture. Later this year, Petrebels will be launching a new brand of cat litter, Dirty Rebels’ revolutionary Natural Wellness. The ultra-compact cat litter is a rare blend of white and grey granules with advanced odour-control technology. Petrebels is proud to present a truly superior pellet that is organic, sustainable, and completely cat-friendly with harmless essential oils integrated within. Over the coming year, Petrebels will also release Natural Stars, a brandnew line of cat furniture with a noble and natural look. Designed with exquisite eucalyptus wood and extra soft plush, the collection is truly breathtaking and an ideal gift for any fabulous cat owner. The new line perfectly complements Petrebels’ Wall of Rebels series, providing customers with numerous fantastic combinations. Petrebels has earned a sterling reputation among customers and their feline companions for its dedication to modern design, durability, and creative innovation. Specialising in the development of safe and striking cat trees, Petrebels is an industry trendsetter, devoted to enriching the lives of cats and their owners. In the prestigious Pet Products and Services Awards, Petrebels has been honoured as Cat Tree Brand of the Year 2024 – Europe for its boundless creativity and dedication to all things feline. Contact Details Contact: Dennis Steenbakkers Company: Petrebels Web Address: S