Pet Products And Services Awards 2024

Jun22596 10 | LUXlife Magazine After two years of in-depth research and countless hours spent experimenting, Sveta Grün finally came up with a solution to not only her dog grooming problems, but those of all dog lovers throughout the world. Her dog shampoo was something special in a space littered with the ordinary. It ticked all of the boxes, being effective, kind to the skin, simple to use, and showcasing results the likes of which Sveta had never before experienced. Upon sharing it with her community, Sveta knew that she had sparked a dog cosmetics revolution. Fast forward to today, and So Posh encapsulates a robust knowledge of grooming, advanced skill in the field of cosmetic chemistry, and state-of-the art digital marketing solutions to provide its customers with a truly one-of-a-kind experience. Where its competitors go for quantity, So Posh’s professional dog cosmetics go for quality, using ingredients of the highest calibre to simplify the grooming process and make life easier for grooming professionals and pet owners alike. “Our competitors use cheap ingredients to give mediocre results and then convince the users that they need a dozen products to achieve what they could with just one shampoo and one conditioner from So Posh.” By offering better results with fewer products, So Posh is embodying its mission of providing real solutions that more than meet the needs of its customers. Across the board, the company is committed to safety, something reinforced by its formulas. For example, the preservative used in all of the company’s products has been certified by Ecocert, and no parabens, silicones, SLS, or any harsh preservatives have found their way into these cosmetics, which have been developed by top chemists and created especially with professionals in mind. Apr24441 Best Dog Cosmetics Line 2024 - Europe As all dog owners know, grooming your pet can be an arduous and time-consuming process. This is a feeling shared by So Posh Ltd. Founder Sveta Grün, who found herself tired of such a meticulous, never-ending task. After spending more than 10 years grooming her beloved Shih Tzus for 30 hours a week beside a successful career, it was time for a change. With the idea turning in her head of how great it would be if just one or two products could do well the work that several products were doing mediocrely, she took the plunge. Head of Marketing Birk Sepp is on hand for more. With a strong product portfolio and an unwavering commitment to quality and safety, it should come as no surprise that So Posh is not one to follow industry trends. Rather, it sets them. Birk puts it best when he states, “our brand was born from a need to modernise a professional grooming industry cluttered with outdated practices and revenue-driven myths.” He continues, “most of the trends that come up are unscientific and created as marketing strategies to take advantage of ignorant customers.” Driven to provide clarity in a market shrouded by illusion, So Posh’s steadfast commitment to honesty can be seen in it bucking the ‘natural’ cosmetics trend that currently defines the industry. A simple buzzword, ‘natural’ in this setting is almost always a falsity, and products with this tag often harm pets more than they help them. By refraining from using marketing terms such as ‘natural’ and ‘organic’, So Posh redefines its dedication to being about genuine care and offering scientifically proven results, all without the unnecessary fluff. Proud of the fact that their operation was a start-up right from day one, the So Posh team are not afraid to admit that when they first