Pet Products And Services Awards 2024

Jun22596 8 | LUXlife Magazine Most Innovative Canine Wellness Brand 2024 - West Coast USA HappyTails Canine Wellness HappyTails Canine Wellness strives to provide its customers with the finest and most innovative nutrition to optimise their dog’s wellbeing, a process underpinned by science. From its home in Santa Clara, California, this brand drives dog lovers across the globe barking mad for its multiaward-winning dog treats and supplements, which are all made in the US to guarantee both their quality and the satisfaction of customers. Featured across the likes of FOX, CBS, NBC, and USA Today, HappyTails’ products are the best choice for those in search of a sprinkling of innovation in their dog’s diets. Since being established in 2020 by Founder and CEO Athena Boulgarides, HappyTails Canine Wellness has been driven by its ongoing mission of continuing the pioneering advancements that have shaped the dog food industry over the past several decades. Particularly since the turn of the century, pet lovers from every corner of the map have been increasingly vocal about wanting healthier and more nutritious food for their animals, and this is particularly true when it comes to man’s best friend. In a sector increasingly defined by calls for illness prevention and more natural, holistic approaches to managing canine wellness, HappyTails is excelling, providing solutions that address the physical, mental, and emotional needs of dogs, three elements just as important in animals as they are in humans. Athena has proven instrumental in guiding the brand in this direction, as too have Chief Science and Technology Officer, Dr. Greg Sunvold, and MaxGrevity Co-Founder Bob Welch, who created this partner brand alongside Athena. Before diving into its remarkable range of treats and supplements, it is important to recognise that HappyTails is much more than just a provider of such products and is rather a brand that is committed to canine wellness in all of its multifaceted glory. This dedication sees the company operate its own magazine, Waggy World; run a number of highly beneficial online talks through the TalkShopLive platform; as well as offer a training service, done through the brilliant HappyTails University and overseen by Certified Dog Trainer Alison Schaefer. When it comes to the main event, HappyTails’ excellent canine wellness products, these are divided up into three categories, starting with its Journey Up dog treats. As the winner of a 2023 Pet Innovation Award, the brand’s Journey Up dog treats offer premium protein that