Resorts & Retreats Awards 2023

Luxury Hospitality Bedding Company of the Year 2023 – North America Founded over 26 years ago, Vero Linens has built an incredible brand in the luxury boutique hospitality market. Following the company’s well-deserved recognition in the LUX Global Excellence Awards, we endeavored to take a closer look at Vero Linens and its extraordinary products. CEO Steve Coval originally founded Vero Linens, intending to provide a business-tobusiness model to best serve the hospitality industry. After the financial crisis of 2008, the company moved to target consumers, which proved to be a colossal success and avenue for growth. “We were the first luxury linen company in North America to enter the directto-consumers market space,” Steve explains before continuing. “The name Vero, translated in English, means “original/genuine,” which is why we use the tagline “GENUINE ITALIAN LINENS” to describe our company. All of our luxury bed linens (sheets, pillowcases, shams, and duvet covers) are produced in Northern Italy, where the finest bed linens in the world are made. Our workroom in Italy has over a 150year heritage and lineage in the luxury linen industry. Using only the finest grades of long and extra-long-staple cotton, our linens are handcrafted by artisans that produce these incredible linens one pillowcase at a time.” In all regards, Vero Linens represents some of the best products available globally, especially within the US, where it produces its down comforters and pillows. As you would naturally expect, the dedication to quality remains throughout Vero Linen’s products, understanding that it has thrived on the back of its commitment to luxurious quality. “Our down comforters are all made with a bafflebox construction. Our comforters are available in Twin, Full/Queen, and King sizes. While this premium style of comforter does cost a little more, we think it is well worth the price. All our down is IDFL Certified, which means the birds are not force-fed or live-plucked. Our down is a by-product of the food industry. Our comforters come in three different warmth levels. Our sleeping pillows are available in three different firmness levels in Standard and King size.” Vero Linens has adapted when the market has demanded too, broadening its product line to reflect the changing needs of the consumers it serves, as Steve discusses in his final comments. “We also have the ability to produce bedding, down comforters, and mattress pads in the increasingly popular Alaskan King, Wyoming King, Texas King, and Vermont King sizes. We can outfit virtually any size mattress with our made-to-order custom bedding. Whether you are looking for bedding for a 500-room luxury hotel or just looking for a single pair of pillowcases, make Vero Linens your next bedding provider.” Contact Details Company: Vero Linens Website: Phone Number: 01-786-512-3268 Email: [email protected]