LUX September 2017

http://lux.acquisition-intl.com/ 18 LUX - September 2017 The move comes as the company, which celebrates its 20th anniversary this year, re-positions itself more firmly as a specialist tour operator for wildlife and nature holidays with the release of a new Safari and Wildlife Guide highlighting incredible encounters with animals, birds and marine life. “The majority of Rainbow Tours’ business has always centred around wildlife holidays,” comments Jennifer Atkinson, CEO of ITC Travel Group, the parent company of Rainbow Tours. “Whether it’s birding itineraries in Costa Rica or Peru; gorilla trekking and big five safaris in East or Southern Africa; or bespoke trips to experience Madagascar’s unique natural assets; our team is highly knowledgeable and incredibly passionate about crafting trips on the trail of iconic and lesser-known species. Our expertise stretches beyond Africa and Latin America, so it’s a natural progression for Rainbow Tours to introduce new destinations where clients can encounter amazing wildlife such as polar bears, orang-utans, tigers, whales and more.” New Safari andWildlife Guide The newly-published Safari and Wildlife guide by Rainbow Tours contains 112 pages of inspiration and information which will steer travellers towards the right destination and trip for them. “Wildlife enthusiasts don’t necessarily pick their country first when it comes to planning a trip,” explains Matt Rushbrooke, head of product at Rainbow Tours. “Some might begin with a more general aim – a key species or an experience they want incorporate, for instance - so those are the elements we’ve put at the heart of the new guide.” “...encounter amazing wildlife such as polar bears, orang-utans, tigers, whales and more.” freebie