LUX Spring 2018

98 JustCo offices in Bangkok in 2018, and will continue to expand the business across Asia. After all, the residents at Sansiri residencies all need to work, and they also need to eat, and as such, as part of this latest investment, Sansiri have also partnered with Farmshelf, a Brooklyn based company that is changing the way people view food by allowing them to cultivate it in their own homes. The firm’s hydroponic indoor farming unit, which is around the size of a bookcase, is radically redefining the farm-to- table trend by bringing the farm into the home. The clean, industrial design is convenient and no experience is required, making it accessible and easy to use. Farmshelf presents huge opportunities to integrate its products into Sansiri’s selective residential projects, creating enormous added-value for their consumers. This ground breaking partnership promises a remarkable opportunity to rapidly scale up the business across Asia. Finally, Sansiri is partnering with Monocle. A thought-leader and trendsetter in the media market, Monocle is uniquely positioned to support Sansiri and its partners shape and interpret consumer behaviours; to engage with its informed international following and leverage its global reach. Sansiri also sees significant potential in developing co-branded businesses in entirely new sectors. With 81,500 readers comprised primarily of the ultra-rich, Monocle is the perfect platform for Sansiri to reach out to its clients and showcase the cutting edge luxury it is creating. Sansiri plans to launch a mixed-use residential concept with Monocle, in Bangkok, in 2018. This eclectic range of collaborators offers Sansiri the chance to influence how their residents work, eat, live and unwind, effectively changing their whole lives for the better. Sansiri’s President, Mr. Srettha Thavisin, commented on the enormity of this ambitious project and how his firm was revolutionising the luxury real estate market for the better. “Our next chapter centres on anticipating and meeting evolving consumer needs by creating a world-class modern living platform. This involves taking Sansiri to the next level as a global brand, ensuring we are at the forefront of tech and innovation, transforming ourselves for the future, and creating a synergistic environment for our business to grow. We will focus on three key activities: strategic investment in global lifestyle brands; developing property technologies in partnership with industry disruptors; and enhancing influence and audience through premium lifestyle media.” Recently, Sansiri has launched its flagship accommodation, 98 Wireless. Sansiri’s latest flagship condominium gets its name from its location on Wireless Road, a prestigious tree-lined boulevard situated in the heart of the city. Lumpini park and the shopping district of Ploenchit are both adjacent to the street with transport access within walking distance. The development challanges accepted norms and raise expectations over what is possible in the luxury residential sector. The building is imagined in a timeless classic style with quality and craftsmanship that are second to none.