Spring 2019

46 A UniqueTalent Creating Truly Unique Spaces Founded by Principal Designer Susan Strauss in 2008, Susan Strauss Design is an interior design firm that specialises in creating unique, elegant, and luxurious spaces. Utilising Susan’s enviable aesthetic talent, the firm was recognised as the Leading Full-Service Design Company in New York in LUXlife Magazine’s 2019 Leading Designer Awards programme. We took a closer look at the firm and its work to find out how they have become one of the leading designers on the East Coast. Some designers change their style to synchronise with the latest industry trends. This chameleonic ability appeals to clients who want to stay at the absolute cutting-edge of a sector that evolves constantly, driven by a need to be fashionable, and in vogue. Other designers rely on the strength of their vision, understanding that their individual aesthetic is timeless, transcending the continuous churn of trends and styles. Susan Strauss belongs very much to the latter group, with a noted skill for creating luxurious environments for the discerning client. As a result of this skill, Susan Strauss Design has experienced immense growth over the last ten years, and now boasts a robust international client base. Perhaps most notable about Susan’s considerable portfolio is her linework, used to guide the eye around the space. Whether it’s smooth, modern lines to embolden a space, or a softer, more contemporary approach, Susan’s spaces are always interesting, and at times almost experimental. Yet, experience clearly informs every choice. There’s a certainty in each statement piece, and in every colour and fabric. Her use of colour also deserves particular commendation: creating rich environments that are at times subtle and serene and at others, bombastic, demanding of attention. Throughout it all, luxury is the theme that ties it all together. More impressive is the firm’s ability to tackle multiple sectors, including residential, commercial and multi-purpose environments. Working alongside architects, developers and builder, Susan Strauss Design has helped create innovative new restaurants, corporate offices, condominiums, master-plan communities, senior care facilities and retail stores. Further, their well-established relationships with manufacturers all over the world offers Susan Strauss and her team the buying power to be a purchasing agent for large projects on top of an ability to create custom-designed one-of-a-kind piece for independent clients. Regardless of complexity or challenges, the team utilise a vast array of resources, technical ability and tested experience to make sure that every project exceeds expectations, without fail. It’s probably no surprise then that Susan Strauss Design’s client base is built on the back of repeat clients and referrals. Leveraging their strong relationships with tour vendors, the firm recently extended their offerings through a sister company, Susan Strauss Home, where they resell furniture to the greater retail market and other design firms. Though they currently work primarily through the Instagram’s platform, they are soon launching a website catered towards trade accounts and designers alike to explore the full catalogue of items. For the time being at least, the items on offer are uniquely contemporary, experimenting with new styles and forms that would be the perfect statement piece for any room. It is clear then that despite their enduring success, Susan Strauss’s team continues to innovate and explore new horizons, alongside new opportunities for growth. For all of these reasons and many more besides, Susan Strauss Design was named as one of the elite firms working in an industry that demands only the very best. Success in the design sector hinges on an ability to collaborate effectively, with the raw talent and experiences to fully realise a client’s creative vision. Susan Strauss’ success speaks for itself. Company: Susan Strauss Design Address: Lakewood, New Jersey, 08701, United States Website: http://www.susanstraussdesign.com Telephone: +1 212-419-5757 Style Jan19466