LUXLIFE MAGAZINE | 13 Spring 2023 and sample as much beer as they wish throughout their time in the spa. The company also stocks a range of beer cosmetics including soap, shampoo, and a face mask so that guests get to take a memento of their spa experience home. Company representative, Jaromir Pazout, tells us, “Our goal is to become one of the world's best spa companies and to build the largest network of beer spas in Europe. Our brand, Original Beer Spa is a guarantee of quality and originality. We've grown to be a globally recognised brand and are operating multiple franchise establishments in the Czech Republic. Each spa stays true to our original concept, style and focus.” As the only beer spa in Europe with a certified natural beer bath formula, the company is able to guarantee its clients the same highquality experience in all its establishments. To build on its already successful model, Original Beer Spa plans to expand into the main tourist destinations in Europe. Jaromir say, “No other beer spa offers such originality, unique design, personal approach, or exclusivity. The market of experiential tourism is experiencing strong growth. It offers us the opportunity of establishing a dominant brand in the future.” Often featured in the international press, Original Beer Spa ranks amongst the world’s most renowned brands in the spa and wellness space. The high-end interiors the company commissions are all made from natural materials and designed to offer guests the ultimate beer spa experience, whichever location they choose. It’s no surprise that Original Beer Spa’s marketing efforts are paying dividends, too. The company has received more enquiries about its franchise system in the last 12 months than ever before. Jaromir explains, “We’re the only beer spa with an officially certified franchise system worldwide. The concept offers high profitability and a very fast return on investment for the franchisee. We put a lot of effort into growing our online presence. As a consequence, we generate around 95% of our sales through our online booking system What could be better than relaxing in a royal oak whirlpool bath with a glass of your favourite brew? How about soaking in a warm mixture of water, brewers’ yeast, and the hops used to make premium Krušovice® beer? The therapeutic benefits of bathing and spas have been recognised since the times of the ancient Greeks. And bathing in beer, in particular, has been part of the culture in the Czech Republic for centuries. The warm and heady mixture is said to help relieve stress, as well as cleanses and purifies the body by promoting the release of toxins. Vitamins and enzymes present in brewer's yeast help regenerate skin, removing harmful substances from the body and easing fatigue. Rich in vitamin B, iron, amino acids, and a host of enzymes and other bioactive nutrients, brewer’s yeast is also believed to smooth the appearance of wrinkles, soothe skin conditions, and promote healthy digestion. After a pleasant dip in the brew, Original Beer Spa invites its guests to rest on a wheat straw bed in front of a roaring open fire. This allows the body time to absorb the nutrients from the bathing experience. And of course, time spent in the spa wouldn’t be complete without a sample of the famous Krušovice® beer accompanied by a slice or two of homemade beer bread. In fact, Original Beer Spa invites guests to pour on our own website www.beerspa.com and mobile app.” So what role do the company’s staff play in its success? Jaromir says, “We’ve won many prestigious international awards for our originality, excellent service, and quality. Behind every award is our team who strive to provide excellent service and delight our guests. We aim to exceed our guests' expectations and we’re so proud of our great team. Every employee is a great asset to us. When your employees believe in the concept as much as the founders do, we can overcome all obstacles!” And recent times tested the team’s resilience to the limit. The COVID-19 pandemic and the subsequent border closures had a severe impact on the tourist industry in the region. As experienced entrepreneurs in the space, Original Beer Spa was prepared. Deprived of the majority of its clientele, but having prepared for crisis scenarios and built up its financial reserves, the company was better placed to weather the storm than many. Jaromir tells us, “We were hit twice. First having to close our business, then later by the tourist restrictions. We created our own manual to prevent the spread of the virus and protect our guests. The pandemic situation served to prove the financial stability of our concept. It also strengthened our relationships with our franchisees. We supported them not only from a work perspective but from a personal perspective, too. We’re pleased that we were able to maintain an optimistic approach throughout. Whilst closed, we used the time to upgrade the concept, invest in online technology, and refurbish our existing locations.” “The main lesson we’ve taken from this crisis is that unpleasant situations can be overcome by companies such as ours that have financial reserves and an honest approach to their employees, clients, and business partners.” Ultimately, the spirit of continuous innovation engendered by Original Beer Spa has seen it maintain its place as a market leader for 10 years. Its main goal in the coming years is to further develop and expand its franchise network. As for the company’s other plans, we’ll have to wait and see. For details of spa locations, or to make a booking, please visit the company website. Contact: Jaromir Pazout Company: ORIGINAL BEER SPA Web Address: www.beerspa.com
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