Summer 2019

104 Hidden high in the French Alps between the châteaux are the fields in which the crucial ingredient for St-Germain is grown. Labelled as the new drink of the summer, the St-Germain Spritz is fast becoming the essential aperitif we’ve been missing. LUXlife visited this beautiful region to learn more about the delicious cocktail and how it is set to storm the drinks market this summer. Taste Exclusive St-Germain : A Spirit Fit for a Saint With brands increasingly seeking to differentiate themselves through unique beverages, companies in the drinks space are becoming increasingly creative. In this market, elderflower is rising in popularity throughout the cocktail industry, namely in infused tonic waters and cordials. This flavour is popular among many drinkers who value its natural, crisp and aromatic character. Having been established in 2007, St-Germain pioneered the production of elderflower liqueur and has been creating its delicious signature product for over twelve years. The brand’s elderflower liqueur is the world’s first French liqueur made from fresh, delicate elderflower blossoms hand-picked once a year at the height of their beauty. Around 1,000 of these succulent blossoms go into just one bottle of St-