Summer 2019

18 It’s alc It’s wh It’s A www.arkay Total Fa 0g, Su NON ALCO ZERO HANGO ARKAY BEVERAGES FP Watermark Aut18.indd 1 Arkay have positioned themselves as the leaders in a rather niche market. As the world’s first 0% ABV non-alcoholic spirit, Arkay have become specialists in a market ripe for the taking. Here we take a look at the company, their inspiration and history to find out how they have revolutionised the spirit industry. Alcohol consumption is down around the world, as Millennials and Generation Z turn away from the behaviours of their parents towards an altogether healthier path, preferring alcohol-free alternatives. Since 2011, Arkay have been the pioneers at the forefront of this new market, and today, they boast a wide variety of alcohol-free spirits including: whisky, vodka, brandy, rum, amaretto, gin, bourbon and tequila – to name but a few, perfect for even the most discerning of tastes. Arkay’s success, arguably, has been down to the strength of their core vision and ethos. It’s not Alcohol. It’s Arkay The company’s founder, Reynald Vito Grattagliano, was one of a few that realised this shift in taste before it became the norm. Spurred on by an off-hand comment from his son regarding a wish for a whisky that didn’t leave you feeling hung-over, Reynald spent five years and a substantial amount of money developing what would eventually become Arkay’s flagship product – made all the more impressive by the fact that Reynald had no experience in the beverage industry when the first version of Arkay was created. All in all, Arkay is a reflection of Reynald in more ways than one. Its worldwide appeal