Summer 2019

74 The world of wellness has many paragons, with global establishments forever raising the bar to provide the definitive guest experience. Developed by leading luxury resort developer United Investments Portugal (UIP), Serenity – The Art of Wellbeing has become one of these exemplary health brands, showcasing a holistic, state-of-the-art approach to tranquillity and wellness. Recognised by LUXlife Magazine as the ‘Most Tranquil Portuguese Retreat’ in the 2019 Global Luxury Hotel & Spa Awards, we took a deep dive into Serenity to find out more about its best in class offerings. As the experts will attest to, wellness is not merely a ‘fad’, doomed to transience. It is a burgeoning sector, gaining momentum, anchoring itself to the luxury market where it has thrived into a different beast entirely. As such the luxury wellness sector has transformed to become a behemoth, with spas, hotels and retreats seeing extraordinary success through incomparable diligence and a dedication to perfection. Like the hospitality market before it, potential guests have become spoiled for choice when Feb19548 Experience a Taste of True Serenity in the Algarve it comes to selecting a resort that offers ‘the best’ experience imaginable – whatever the minutiae of that statement might entail. For some, excellence has been found in a commitment to a core ethos: a theme, a trend, a tradition. To put it simply, Serenity has distinguished itself through its unique commitment to modern wellness, providing an ‘all-in-one’ package that delights in an ability to truly exceed every expectation. The brand’s flagship is located at Pine Cliffs Resort, in the Algarve, and a second spa is located just 20 minutes from Lisbon, at