Summer 2019

84 Feb19235 VOYA : Improving Skin the NaturalWay Drawing on many years’ experience in the organic skincare market, VOYA is now a multi-award- winning luxury spa and skincare brand using certified organic hand-harvested seaweed from the west coast of Ireland. Having awarded the firm Ireland's Most Outstanding Skin Care Product Range – 2019 in our 2019 Leaders in Luxury Awards we profile it to learn more about how it came to win this prestigious accolade. Established as a company in 2006, VOYA’s journey began in in 1912 when the first seaweed baths opened on the wild Atlantic coast of Strandhill, Co.Sligo, Ireland. Seaweed baths have been popular for over 300 years, and VOYA has been working since its inception to harness the natural healing powers of these baths to create skincare and spa ranges that will promote an organic philosophy and provide high quality, truly organic, seaweed- based health and beauty products. As part of achieving this aim, the firm offers versatile luxury skincare, body care and lifestyle range, with products specifically tailored to each skin type. Formulated using the finest natural ingredients, seaweed extract and essential oils, these innovative products will assist in nourishing and protecting any user’s skin. Thanks to its vast expertise in creating naturally beneficial formulas, VOYA offers luxury results-driven products based on the highest-quality botanical ingredients and aromatherapy oils. The firm combines the purest ingredients with ancient traditions and sustainable processes to create a range of products and treatments that achieve exceptional results. To ensure true quality for clients, VOYA products contain as many organic ingredients as possible and the firm voluntarily submits its products to be certified by both the Soil Association COMOS and the Irish Organic Farmers and Growers Association (IOFGA). For a product to be labelled organic 95% of all ingredients must be organic, and the firm is proud of its certification. VOYA is also committed to using only natural and non-toxic ingredients. Central to the firm’s ethos is its focus on sustainability and natural products. As such, its products are packaged using recycled, recyclable or biodegradable materials. All of VOYA’s packaging board is a special blend of FSC certified pulps using its own harvested seaweed and even the packing chips the firm uses to transport products are 100% biodegradable and dissolve in water. The firm is also completely cruelty- free and opposed to testing on animals, ensuring that it is able to align itself with the beliefs of a wide variety of clients. Looking to the future, VOYA’s ongoing focus is to continue the sustainable harvesting practices of its forefathers with the integrity of the seaweed bath tradition. Over the coming years the firm will strive to make its impact as low as possible and be an example for environmental responsibility, not just in the world of beauty but across the corporate landscape. Company: VOYA Contact: Jacqueline Mellett Website: Pamper