Summer 2022

18 Apr22706 Being a mum, running a household, and managing a very demanding full-time job meant she didn’t have the time or the energy to take care of her own appearance. This led to her no longer feeling confident or freshlooking – and how she wished she could just wake up with makeup on instead of looking drained and tired. This all changed when she bumped into an old friend who, like herself, worked full-time and had children, yet managed to look so amazingly fresh all the time! Her friend shared her secret of permanent makeup and Dr Ellie couldn’t get it out of her head, saying, “How incredible would it be to walk into the gym or out of the swimming pool with a natural, flawless look without worrying about smudges or if that it had wiped away? How great would it be waking up and not having to spend ages trying to get that perfect eyeliner or eyebrow?” The next day, Dr Ellie was on a mission to find a permanent makeup specialist, but she found herself concerned about health and safety, saying “Am I comfortable with allowing just anyone near my eyes or face? How do I know what pigments they are using and how safe they are? What if I don’t like it? And the horror stories I came across didn’t help either.” It was then that she decided to put her extensive scientific and medical knowledge (BSc (Hons), MSc and PhD) and experience of over 20 years to good use and help other women to enhance their natural beauty and self-confidence. Dr Ellie spent a great deal of time researching and carefully selecting the best training centre in the UK to qualify in micro-pigmentation. She says, “I feel privileged to have been able to open my own business, where your health and safety is at the heart of everything we do at Berkshire Permanent Makeup.” What Dr Ellie loves the most now is the smile and satisfaction on her clients’ faces as they walk out with their heads up high, feeling great about themselves. Company: Berkshire Permanent Makeup Contact: Ellie Dyson Email: [email protected] Website: Say goodbye to daily makeup routines… and hello to looking and feeling great 24/7! Dr Ellie Dyson creates looks that enhance her clients’ features subtly yet effectively, while saving them time on their daily makeup routines. Whether a busy parent, sporty individual, a professional with back-to-back business meetings, or someone with a hectic schedule, permanent makeup saves time day in day out. This means you can literally wash and go, ready to face the day while still looking your fabulous and confident self. More importantly, you don’t have to worry about it smudging throughout the day or fading when you step out of the shower or swimming pool. Beyond the sheer confidence it gives and the time it saves, permanent makeup can make significant difference to those who are allergic to cosmetics, have poor eyesight, or physical limitations or impaired motor skills such as arthritis, Parkinson’s, or multiple sclerosis, all of which make it difficult or impossible for people to apply makeup themselves. Dr Ellie Dyson is also visited by clients who are dealing with cancer and chemotherapy, as due to suffering from hair loss, they often have the additional worry of how they look. Permanent makeup can change that by improving their self-confidence as they go through their chemotherapy and recovery. And permanent makeup isn’t exclusive to women – more and more men than ever before are choosing micropigmentation to correct the effects of certain medical problems or to simply enhance their looks. Brow and lash enhancement are the most popular treatments which provide a subtle and natural looking solution for men. Dr Ellie Dyson’s passion and mission is to make a positive difference to people’s lives, no matter how big or small they may be. Permanent makeup enables her to do just that, as it is a treatment that can be truly life-changing. Research suggests that many people experience huge emotional and psychological benefits from wearing makeup, because it makes them feel positive and confident – and when you feel good about yourself, it really shows through in your body language. Dr Ellie certainly was one of those individuals who would apply a touch of makeup every morning in order to feel confident, whether she was leaving the house or not. She shares, “It just made me feel like I was ready to do anything. But by the time my first baby arrived, I somehow couldn’t manage to find those extra few minutes in the mornings to apply my routine makeup or in the evenings to remove it!” People travel miles to have their permanent makeup done by Dr Ellie Dyson at Berkshire Permanent Makeup, with her specialist range of non-invasive treatments including brows, eyeliner, lip liner and blush, as well as plasma pen skin tightening. We explore what makes Ellie Dyson such an award-winning permanent makeup artist and what draws her clients in. Best Permanent Make-Up Artist 2022 (Berkshire): Ellie Dyson