16 | LUXlife Magazine aking beautiful, enticing cakes and breads for a living is the dream job for Pink Lane Bakery, who relish the opportunity to provide treats that put a smile on customers’ faces. It is delighted to be called on to provide celebration cakes for customers at the most important and noteworthy moments in their lives. In this respect, it has had several customers for whom it has provided an engagement cake, followed by a wedding cake, followed by a Christening cake. This is in addition to also supplying regular birthday cakes, and catering services when called onto do so. It is heartwarming for the company to see such wonderful stories developing over the years, and to feel a small part of it in some way. Pink Lane Bakery has a mission to provide top quality baked goods for its customers, without forcing them to break the bank. Sourcing ingredients that allow it to maintain this core desire has been a challenge of late, what with the rising price of goods and the cost-of-living crisis intersecting so inconveniently. Nevertheless, it has done its utmost to rise to the challenges, and has valiantly stuck to its guns about what it believes to be a factor of major importance for its customers and future business loyalty. Another core value integral to the success of Pink Lane Bakery is its people. It knows the success of the business is dependent on the hardworking team who run the bakery, and consequently it is a matter of great importance that it remains a happy, caring and fulfilling place to work. That was the case when owner Neil le Flohic first started the business, 11 and a half years ago, with a team of just 3. Today, with more than 40 team members, it is still very much a guiding light for the company, and one Neil counts amongst his greatest and most proud achievements. The most vital thing about the internal culture at Pink Lane Bakery, and the thing that makes it such a caring environment to work in, is the respectful and creative ethos that is fostered amongst the team. Forgive the pun if you can, but it’s tickled pink when people bring new ideas to the table. With a long-serving staff contingent, it is both fortunate and delighted to be able to develop products that are in line with its team members’ interests, skills, and strengths. As part of The Perfect Gifts Awards complement, we were interested to find out what Neil himself considers to be a perfect gift. Of course, a beautifully decorated birthday cake is an obvious contender, but he has chosen to interpret the question at a deeper level. He explains his reasoning as, “For me, the perfect gift isn’t about making a statement, it’s about seeing the right thing and thinking, ‘Yes, that person will love that right now’.” He elaborates by pointing out that a lot of what is sold at the Pink Lane Bakery is destined to be a more spontaneous, off-the-cuff gift. Best Artisan Bakery 2023 - Tyne & Wear Pink Lane Bakery is a popular and long-established artisan bakers with stores located in Newcastle city centre, Gosforth and Jesmond. It specialises in sourdough breads, breakfast pastries, and savoury delicacies such as its incredible rosemary-pancetta sausage rolls. It is also a provider of delicious, personalised celebration and wedding cakes, including several vegan options. Why shouldn’t a perfect gift be something as simple as breakfast in bed? Perhaps a surprise brownie to brighten up someone’s day, a coffee and a doughnut to help get a colleague through a hard time, or a strawberry Danish to say I love you. Perfect gifts, after all, come in all shapes and sizes. Pink Lane Bakery has been announced as the Best Artisan Bakery 2023 - Tyne & Wear in the Perfect Gift Awards. A glance at its mouth watering sweet and savoury delights is surely enough to tempt anyone, but while you’re treating yourself why not consider buying another as a perfect little gift for someone you care about. Company: Pink Lane Bakery Web Address: www.PinkLaneBakery.com Contact Name: Neil le Flohic (Photography by Ruth Gibson) M
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