Page 32 www.lux-review.com LUX Travel and Tourism Awards 2020 Travel and tourism marketing has changed drastically over the last several years. As social media platforms, video-sharing channels, and the Internet continue to dominate exactly how information is shared in today’s world, it is no longer a choice for hotels to be online; it is a vital necessity. A quick scroll through the likes of Instagram or Facebook might reveal that some of the world’s biggest influencers are taking pictures and sharing stories of their visits to some truly luxurious resorts around the world. They are tagging their influencer friends, and inspiring millions of people to save their hard-earned cash and adventure out into the world. Connecting with these influencers, and ensuring proper promotion, is vital, even for the most luxurious of hotels. That is exactly what Global United eSales does for its clients. Just imagine scrolling through Instagram and coming across a stunning video of the most pure sandy beach and crystalline ocean ever seen. Everything looks perfect, from the bright blue of the cloudless skies, to the lush green vegetation just beyond the beach. Just a little further is a secluded villa, hidden from view and surrounded by the most wondrous collection of colours and creatures. Users are looking for videos that can entice them into Hotels and hoteliers alike across the world are having to become more competitive than ever before, with a wealth of innovative new technology being developed for the travel and tourism industry. With everything else happening, managing one’s own hotel presence online is a luxury that some simply cannot afford. That is where Global United eSales comes in. Following its award-winning success in LUXlife’s Travel and Tourism Awards 2020, we find out more about what has made the firm such a success. Global United eSales ApS Best Hotel eSales Promotion Specialists 2020 researching further, but for those who do not have a well-managed social media account or connections with influencers, they are missing out on a world of opportunity. Over 97% of millennials are now sharing photos and videos of their travels, creating a web-like network of content that serves to inspire potential travellers. Social sharing is a must moving forwards. For hotels and properties across the world today, Global United eSales can deliver a wealth of services aimed at offering advanced e-marketing benefits. From contracting needs and online distribution channels, to online reputation management, webpage construction, and social media management, the firm can help cultivate and maintain an image of luxury from an online profile that users can connect with. More travellers than ever before are going online to research future travel destinations and accommodation. The reliance on social media and well-created websites has never been more prevalent than it is today.