Travel & Tourism Awards 2021 Page 41 LUX 2021 Travel & Tourism Awards Best Luxury Italian Travel Business – UK Explore Italy in a way that very few ever get the chance to experience: drive the coastal roads of Amalfi in a vintage Alfa Romeo, immerse yourself in the dulcet tones of Bocelli in his private residence, dine on the freshest, most delicious Italian cuisine, and enjoy a bespoke Italian adventure with Visumo Travel. We take a closer look at the award- winning luxury travel company. Visumo Travel Che Lusso! Jan21469 With more than twenty-five years of experience in the luxury travel industry of Italy, Visumo Travel is a leading specialist in custom luxury experiences that offer the very best of exclusive Italy. Whether travelling for a summer holiday, a corporate event, or for an idyllic wedding or honeymoon, Visumo is able to provide bespoke trips and associated services that are either entirely customised, or built around concepts such as ‘Italy’s Islands by the Sea’, ‘Spiritual Italy’, or ‘The Luxury Family Experience’. Offering all the usual features of a luxury holiday, such as magnificent accommodation, private yacht and boat hire, and helicopter charters or private jets, Visumo goes even further to include a vast selection of luxury experiences such as winery tours and tastings, artisan cooking lessons and private chefs, and even lessons on how to be a gladiator for family groups. For weddings, Visumo partners with long-established wedding planners and event management companies to curate the perfect proposal or wedding, giving the greatest love stories the exceptional celebrations they deserve. Visumo also ties its luxury experiences into events that are truly integral to Italian culture, with three-day trips to the Italian Grand Prix complete with a tour of the Ferrari factory and dinner by Emilia-Romagna, or a Planes, Trains and Automobiles itinerary that includes a private jet trip to Paris followed by the Orient Express to Milan, concluded by a coastal run to Portofino in a vintage Alfa Romeo. Past experiences organised by Visumo have even included a day spent with the Juventus football club, events and private viewings of the Dolce and Gabbana Fashion Week, and an evening with Andrea Bocelli. True luxury is not about the expense, but the exclusivity and the authenticity of an experience. Although based in the UK, Visumo provides local concierge managers from its offices in the north and south of Italy, employing Italian, UK and US individuals who know Italy inside and out, and are able to offer clients the same insights. Visumo itself was born as a family-run business originating in Sorrento, and has since grown into an international enterprise serving HNWI individuals, offering unparalleled access to the best and rarest gems of Italy, whether that be finding a hidden, secluded beach in a Riva yacht, eating the freshest seafood cuisine in unknown restaurants, or a magical, private evening of music and dancing under the stars. The team is therefore charged with the pursuit of perfection for its clients, striking the balance between luxury professionalism and a taste of the authentic ‘dolce vita’. As Visumo has grown over the years, moving to its UK head office in 2010 and expanding its selection of luxury services, its values and mission have remained consistent. Based on honesty, transparency and a genuine service that puts clients first, Visumo is committed to representing Italy in its best light, and to giving guests an Italian experience that they would not be able to achieve on a normal holiday. In brief, Visumo seeks “to provide the ultimate, personalised and bespoke Italian experience for the most discerning of traveller, who will expect and demand the perfect vacation with the highest levels of professionalism, luxury, quality and service.” This ambition has not wavered in twenty-five years, and continues to stand firm even in the face of adversity like the ongoing Covid-19 pandemic. It has been a challenging year for Visumo, but the company has guaranteed that all clients will receive total refunds for any trips and experiences that are cancelled. In the meantime, Visumo has kept itself operational by reconnecting with partners and suppliers and strategizing for the years ahead, teaming up with an outstanding US track-and-trace business to ensure the highest levels of safety for staff and guests once travel recommences. When that day arrives, Visumo will be ready, with all the fantastic events that it had planned for 2020 reorganised for the year ahead. One such event was a private showing of Andrea Bocelli in concert at his private residence, combined with luxury accommodation and dining events, a vineyard trip and yacht charter. The whole team is looking forward to organising this for its guests as one of the many unforgettable luxury experiences it will host over the coming year and beyond, creating truly magical memories of an Italy that is unlike any other. Company: Visumo Travel Web Address: