Winter 2019

23 Today’s high-net worth individuals have come to realise a harsh truth indeed: Time is the most precious of resources. In light of this, luxury concierge services are on the rise, capitalising on the experience economy to deliver expert advice and secure the most exclusive of events and spaces for their highly-discerning clientele. Among these luxury exemplars, the Olivia Sterling Group has soon differentiated itself for its ability to – simply – go above and beyond. We spoke to Olivia Sterling’s CEO, Founder and Corporate Director, Princess Yaa-Israelah, to find out more. During our conversations it soon becomes clear that Lady Yaa is energetic, driven and almost restless – quick to laugh and to share ideas. Perhaps most evident is her passion for her work and company. It’s a contagious sort of passion, invigorating her staff with an ambition to exceed expectations – to succeed in every way, regardless of difficulty and challenges. Despite only speaking for a brief time, in the grand scheme of things, Lady Yaa was keen to speak in detail about Olivia Sterling’s ethos and mission. But first, she explains the story behind the company’s rather distinctive slogan: By Air, Land and Sea. “During a wonderful moment Delivering Luxury By Air, Land and Sea of inspiration that had me visualising our earthly realms in its most natural, simplistic nature, I decided a slogan was needed to encapsulate the entire scope of our services within London and across the world. The actual slogan and motto states that the: “Olivia Sterling Group is a Luxury lifestyle group of services designed to complement your life across air, land and sea!”. Once those 3 key words were imprinted in my mind, there was no going back; I even wrote a song about it.” In those words lies a promise: the simple power of “Yes.” “Our company mission encompasses timeless values and equality together with a remarkable focused vision that we all share.” In many ways, a luxury concierge must make the impossible not only look achievable but also look easy. As Lady Yaa explains, there are no shortcuts and every victory is the result of a singular expertise and an unstoppable drive. “We never compromising our principles for profit, and we never shortcut on the service we provide. Instead we continue to go above and beyond the call of duty to ensure our client always give us the thumbs up!” All in all, it’s impossible to not believe wholeheartedly in Lady Yaa’s vision for Olivia Sterling Group, as she looks to set new standards in an industry already defined by the pursuit towards perfection. Company: Olivia Sterling Group Name: Princess Yaa-Israelah Address: Berkeley Square House, Berkeley Square, Mayfair, London W1J 6BD, United Kingdom Website: https://www.oliviasterlinggroup.com/ Telephone: +44 (0) 203 538 1683 Jun19215

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