Winter 2022

42 Aug22334 most hobbyists and entrepreneurs, he was worried that he’d lose his passion, but ultimately the opposite happened. Because his day job is very analytical, he needed the creative outlet that handmaking greeting cards provided. And with that, Paper Genius began – it even has a logo that reflects the duality of an analytical left brain and a creative right brain. Before launching, so much time was spent designing not only cards, but also paper crafts and gifts that mix the modern and the traditional. All while drawing inspiration from pop culture, vibrantly rich colors seen while traveling, and the contrasting textures of a bustling city. One moment of creativeness was sparked by the passing of Supreme Court Justice Ruth Bader Ginsburg. Maurice created a line of three cards that included her most famous quotations and a paper version of her iconic white lace collar. They sold out almost instantly. The popularity of those cards led to the creation of a full Women’s Empowerment Series paying homage to Queen Elizabeth II, Princess Diana, Michelle Obama, and a four-card series honoring Vice President Kamala Harris that became the company’s most popular cards for two consecutive years! In 2021, Paper Genius launched luxury gift boxes in what Adrian calls a natural progression for the company. “Cards and gifts go hand in hand,” Adrian explains “since most cards are given for celebratory occasions. And every day is somebody’s birthday! With a Paper Genius gift box, we’ve taken the hassle out of gift-giving. You don’t need to wrap our boxes.” The collapsible gift boxes come in a variety of colors, have a magnetic closure, and allow you to customize the experience by using two coordinating ribbons to create the perfect bow. The boxes are a simple, elegant, and elevated way to give an unforgettable gift for birthdays, anniversaries, holidays, bridesmaids, etc. Last year the company also launched a line of hand-crafted notebooks featuring a uniquely smooth, bleed-proof writing surface, sustainable Swedish Munken paper, and a rare Swiss technique that keeps the Smyth-sewn binding exposed and allows the pages to lay perfectly flat as you write. Each notebook reflects a commitment to artisan craftsmanship and traditional luxury mixed with modern design. With a continually expanding inventory, Paper Genius is stocked with stylish & stunning cards perfect for every occasion. From weddings to birthdays and everything in between, you can always find the perfect Paper Genius card. BUT… we do offer a range of products not limited to just cards. We offer two styles of notebooks, tote bags, and more. And you can always elevate any gift with a Paper Genius luxury gift box. Paper Genius is there for all of your gift-giving needs, and your loved ones will be so happy to receive such a thoughtful, unique gift. Company: Paper Genius Contact: Maurice Smith and Adrian Olari Email: [email protected] Website: Paper Genius specializes in expressing creativity and elevating the gift-giving experience. Now, more than ever, it's important to spread joy, encouragement, and appreciation! From lovingly designed handmade greeting cards to exquisite gift boxes, you can celebrate all of life’s special moments with Paper Genius. Paper Genius unofficially began as a hobby when creator, Maurice Smith, was a teenager in South Carolina. Every holiday season, his elderly great aunt would ask for help addressing all the cards she wished to send out before Christmas. Maurice vividly recalls how much thought his great aunt put into selecting the perfect card for each recipient and the meaningful message she wanted handwritten inside. “She always said her goal was to make someone smile before they even opened the card and know they were loved after reading the message inside. That always stuck with me,” Maurice shares. After moving to Philadelphia, he began creating cards for his family and friends. Each birthday, holiday, and special event became an opportunity to learn new techniques and create a truly unique, bespoke card from scratch. “There was a sense of excitement and anticipation about how I could outdo last year’s card. That’s a lot of pressure!” Maurice laughs. Fast forward to early 2020 when the world slowed down. With Maurice working from home, there was a lot more flexibility, and his partner, Adrian Olari, came up with the idea to launch a greeting card company. Maurice was initially hesitant to turn his hobby into a business. Like As our loved ones celebrate birthdays, milestones, anniversaries, and much more, it is wonderful to be able to give them a gift of a thousand words. Here we learn more about a company that allows us to do just that, in their own words. Winning Most Innovative Pop Culture Inspired Stationery eTailer – USA is no small achievement, and we are proud to present Paper Genius with such a fantastic accolade which reflects its dedication to its craft. The Perfect Present Spanning the highest net worth individuals from around the world, LUX Life readers are a distinct breed. They know what they like and are willing to pay for it. As such, we showcase the products, services, attractions and events that will appeal to them. Some of the world’s most internationally renowned brands, individuals and products are highlighted in our magazine so that our esteemed readers will find everything they need to truly live the life they deserve. 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