LUXLIFE MAGAZINE | 7 6 Winter 2022 Aug22186 The public may not be aware of it, but more and more celebrities, stars and VIPs are wearing lab-grown, simulated diamond jewellery because they know their choices can set an example in this age of sustainability. Tru-DiamondsTM has pioneered this movement so, not surprisingly, this affordable luxury brand has been crowned Most Innovative Alternative Jewellery Brand 2022. The Best Kept Secret of the Rich and Famous This leaves them with more money with which to begin their lives together …to go on honeymoon, buy a new car or invest in their own home. Tru-Diamonds™ jewellery is also preferred by women of all ages who love the glamour and prestige of fine diamond jewellery but can’t, or don’t want to, pay the exorbitant prices demanded by high-end jewellers and when they can have similar, sometimes identical, pieces at a small fraction of the price. Customer Service Director, Julie Swift tells us, “Tru-Diamonds™ jewellery is so affordable that many of our male customers now buy their spouses or partners a new piece each month instead of once a year. Our female customers are also adding a piece to their collections every month or two instead of once every several years.” Laboratory created Tru-Diamonds™ are much kinder to the environment than mined diamonds, where 250 tons of earth is blasted and excavated to find just one carat of mined diamond. Customers can also be sure that Tru-Diamonds™ are not blood diamonds as every gem is scientifically grown in a state-of-the-art laboratory. When judged by the ‘Four Cs’ that gemmologists use to grade fine diamonds (Colour, Clarity, Cut, and Carat size), Tru-Diamonds™ gems compare favourably to the finest, top-grade mined diamonds. They are ice white in colour, flawlessly clear, cut to perfect proportions, and they come in similar carat sizes to their mined diamond Tru-Diamonds™ is a British brand with over 100,000 delighted customers in the UK alone and many thousands more all over the world – backed up by thousands of fivestar reviews. Tru-Diamonds™ gems offer the ideal alternative to environmentally damaging mined stones. With the naked eye, even a jeweller can’t see a difference because Tru-Diamonds™ look, feel, and wear just like top-grade mined diamonds. The 18 ct. Gold or Platinum settings are finely crafted and hand-finished, so customers get to experience the compliments and admiration that usually come only from wearing ultraexpensive diamond jewellery. Tru-Diamonds™ customers range from young couples getting engaged to women of all ages who love the glamour and prestige of wearing diamond jewellery. The engagement rings are popular not only because Tru-Diamonds™ gems are lab-grown and eco-friendly but also because young couples can get the ring of their dreams at a fraction of what they would pay for an identical ring with mined diamonds. counterparts. What is more, they are so hard and durable they even cut glass! Every piece of Tru-Diamonds™ jewellery comes in an elegant presentation box, with a Certificate of Authenticity confirming the pure white colour, superlative brilliance, flawless clarity, perfect cut, and excellent hardness and toughness of its gems. They are crafted to the most demanding quality standards and warranted for life through a unique Triple Guarantee that no other company, we know of, can match. Julie comments, “We pride ourselves on ensuring we provide the very best experience for our customers before, during and after the sale. We are truly proud of our commitment to making sure every customer gets the greatest possible enjoyment from their Tru-Diamonds™ jewellery.” Apart from making jewellery ownership enjoyable, Tru-Diamonds™ also strives to make the buying experience fun-filled and exciting by regularly conducting sales and promotions offering discounts, free gifts, prizes and more. Jewellery lovers appreciate this and, recently, the company launched The Tru-Rewards Club to reward customers each time they buy as well as whenever they follow or share on social media and when they recommend Tru-Diamonds™ to friends or family. Company: Tru-Diamonds™ Contact: Julie Swift – Customer Service Director Email: [email protected] Website: trudiamonds.co.uk "Tru-DiamondsTM offers a vast array of eco-friendly jewellery featuring non-mined gems that their customers can feel good, not guilty, about wearing."