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About the Style & Apparel Awards

Style & Apparel Awards

LUXlife Magazine is excited to announce the launch of the Style and Apparel Awards 2022! In the years since our inception, LUXlife have been committed to recognising the very best of the Luxury Lifestyle industry, building an extensive catalogue of respected award programmes that cover a wide range of categories within this dynamic sector.

In 2022, we are proudly introducing our first programme focused solely on the Fashion, Apparel, and Accessories market. Personal luxury goods – encompassing clothing, footwear, jewellery, watches, and eyewear – has been steadily increasing in global revenue over the past decade, with reports suggesting that the segment will continue to demonstrate annual growth of close to 10 percent in the coming years. After taking a major hit during the pandemic, the Fashion industry saw a significant uptake in market value from 2021 onwards, bouncing back with impressive vitality to almost its prior size.

Even now that a new cost-of-living crisis is looming, the Clothing and Accessories sector remains resilient, and consumers still have a large appetite for spending in this segment despite many facing growing financial strain in the current economy. The latest figures from the UK show that spending on clothing has increased by a fifth this year compared to 2021, with buying levels higher than pre-pandemic reports!

Another factor driving growth in the Luxury Apparel industry is the increasing popularity of E-Commerce. Online Retail made up nearly a quarter of the Luxury market in 2021, as the modern consumer has evolved to expect a standard of convenience and accessibility in their shopping experience that only E-Commerce platforms can provide. Luxury brands must adapt and make use of technological advancements to stay competitive and achieve continued customer loyalty going forward. The advent of digital software and solutions has revolutionised the Retail industry, and this combined with recent shifts in shopper behaviour has been highly influential for Luxury Fashion.

Through the Style and Apparel Awards 2022, LUXlife will provide a platform for the leading players in the Fashion, Clothing, and Accessories sector to promote their business and showcase the quality and creativity of their product range. LUXlife Magazine boasts an international circulation of 94,000 high-net-worth individuals and top-level corporate professionals, which could be translated into a dedicated future clientele for you and your company!

There are countless benefits to taking part, as industry awards can increase brand awareness, boost sales, help to attract and retain more customers, and act as a powerful marketing and PR tool. Like all the programmes on LUXlife, our Style and Apparel Awards 2022 are proudly not pay-to-play, and the results are determined based purely on merit, by research conducted by our experienced in-house team of judges. We make sure to offer both commercial and complimentary advertising options to those who are successful in the programme, so if you would like to enter your own business or put forward another deserving nominee, please do so using the voting form provided!

Holly

Holly Blackwood

Holly is a dedicated and highly-motivated team member. Holly has spent much of her career in various marketing roles which puts her in a great position to really hone in on what businesses need to market their company. She is able to support award winners in selecting the right package to suit their individual needs and budget and then in turn gain maximum exposure on the back of their award win. Holly is extremely customer-focused ensuring an excellent service for all nominees and winners.

Key Dates

Entries Open:

Sunday 4th September 2022

Entries Closed:

Monday 7th November 2022

Winners Announced:

January 2023


VOTE NOW
This is the first year this award has run. Check back soon for the results!

Methodology

How it works

Criteria

We operate an open-vote policy, whereby any organisation can put themselves forward or be nominated by a third party. Votes are cast anonymously via our secure online portal. Voting is promoted digitally to LUX magazine’s extensive circulation, across our social media platforms and where appropriate, across our partner network. We, the publisher, also nominate candidates whom we feel are appropriate and deserving of recognition. The number of votes is not directly influential to the ultimate category winners.

All nominees will be contacted and given the opportunity to accept, or decline, their nomination. Only those who accept, will go on to form our shortlist.

Our specialist researchers scrutinise the shortlisted candidates, putting them through a period of extensive investigation prior to judging where we will make the ultimate decision. We review supporting evidence submitted by the nominees in addition to conducting our own independent research. The probe is typically centred around the evaluation of skills and services on offer; we will consider client and customer feedback and testimonials whilst recognising the nominee’s wider market reputation.

To move successfully, from nominee to winner; there must be evidence of extensive expertise within a given field or discipline, dedication to customer service and client satisfaction with an ongoing commitment to excellence and innovation.

After notification of their success, our winners are given a time-frame to discuss the celebratory items on offer. We are proudly not a pay-to-play enterprise with all winners encouraged to select a promotional package, be it commercial or free of charge.

When we make the formal announcement, we again reach out to LUX magazine’s extensive circulation, as well as our social media followers and, where appropriate, across our partner networks to promote the news.

FAQ

When did LUX launch?
Today, LUX is one of AI Global Media’s most popular standalone publications but it launched as a bi-product of the luxury lifestyle sections from two of our flagship brands, Acquisition International & Wealth & Finance. In this respect, we’ve been active in the Lifestyle Sector since 2010; however, as demand for this type of coverage increased, we made the decision, in 2015, to separate the content and launch LUX, as an independent brand.

Who nominated me?
A large part of the nomination process is driven by LUX, we spend a great deal of time identifying potentially suitable candidates within their appropriate markets. A publisher-cast nomination doesn’t hold any more weight than a self, or third-party nomination, they all filter through to the research stage in the same manner.

If you didn’t self-nominate the nomination will have come from either a third-party vote via our online voting form or, by us the publisher. We run the nomination process via our website entirely anonymously, prohibiting us to provide specific details. Tried and tested over the years, response rates are always higher this way. As we operate in this manner, we run a very rigorous filtering system and do not directly link the number of votes received with success. We store encrypted versions of the IP address associated with the nomination, allowing us to track unusual behaviour.

I’ve accepted the nomination, what happens next?
Once a nomination is accepted, the organisation will be moved on to our shortlist. Shortlisted parties are encouraged to submit supporting materials via our optional questionnaire. This is the perfect opportunity to put forward any specifics you’d like our judging panel to take into consideration before they undertake extensive research for up to 8 weeks.

Who makes the final decision?
We have an entirely unbiased internal panel. It consists of an international, collective of individuals, with backgrounds from a myriad of fields, such as business, economy, politics, media, journalism, history and education. The panel is led by a veteran academic leader with international pedagogic and coaching experience who is well versed in research, fact-checking and mediation; allowing the panel to operate with efficacy and dependability.

When’s the ceremony?
We do not gather our winners together to present the news. We’re a little bit too new-media for that! All announcements are made digitally, online and across our network. Hosting events and celebration dinners is an expense we’d rather our clients not entertain. We’d much rather keep the cost of our services and products low, so our winners can choose to spend money on marketing that generates real-world value.

So, what happens if I do win?
You get to select the level of coverage that suits you and we set to work to prepare all the relevant elements in time for our public announcement. Our main coverage takes the form of a digital winner’s magazine, but we also offer physical trophies, certificates and varied online packages offering social media exposure.
We have a highly experienced editorial and production department who will guide you through this process and give you full control over your eventual coverage.

What are the costs?
There are no obligatory costs in accepting a nomination or winning a LUX award. In fact, to demonstrate our commitment to this, all our winners are offered a free of charge promotional package. Our company policy will always remain, regardless of budget, our clients should always be able to leverage the value of the award and our seal of approval.

We offer a variety of promotional opportunities to our winners. as we have an extensive network and we know, more than anyone, the wider business benefits from promoting industry awards.

It’s important to highlight, all conversations pertaining commercial add-ons are conducted after winners are announced, so there is no possibility an organisation can influence any internal decisions, based on their appetite to spend on marketing; this remains our utmost concern.