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College of three images. All images are interior design concepts with luxury furniture and accessories

Spotting a gap in the market for on-trend, luxury interiors at high-street prices, Madison & Mayfair has launched as a new homeware and gifting brand and is set to take over its market.

Selling in-demand seasonal accessories and timeless interiors, Madison & Mayfair provides personalised gift hampers, bespoke homeware and an abundance of retail heritage, all of which is designed in the UK.

With products created by interior specialists and industry leaders, Madison & Mayfair is backed by more than 50 years of experience. Passionate about high-end interiors whilst ensuring they are accessible to everyone, the luxury brand delivers a first-class service, as well as trend driven products.

Inspired by the bright lights and ambience of Madison Avenue in New York, combined with the Georgian elegance of Mayfair townhouses and the quirky streets of London, Madison & Mayfair is on hand to help homeowners revolutionise their space.

Matthew Hayes, managing director of Champions (UK) plc, a Midlands-based brand agency, and creative lead of Madison & Mayfair explains his excitement at the launch of the new brand.

“I am thrilled for Madison & Mayfair to have finally launched, making all of its products available to homeowners and interior design fiends.

“Consumers shouldn’t have to miss out on luxury and quality due to its price points, which is what Madison & Mayfair is all about.”

The brand’s products are split into three collections; Contemporary Deco, Exquisite Luxe and Midnight Blush.

Each collection is centred around its own unique theme. From sophisticated luxury and bold statements to muted colours and minimalistic designs, Madison & Mayfair has something to offer everyone.

The brand’s product offerings will be exclusively online, with plans for pop-up stores across the country once restrictions have lifted.

With the recent rise in online shopping set to continue, it is estimated that 95% of purchases will be made online by 2040, making Madison & Mayfair the homeware brand of the future.

Tapping into the ever-changing needs of consumers, Madison & Mayfair stands out from the crowd and its competitors by establishing that the future is e-commerce. And, thanks to the coronavirus pandemic, this has only been heightened.

Matthew said: “If the last 18 months has taught us anything, it’s that consumers’ needs are continuously evolving, which is why myself and the Madison & Mayfair team decided to fill the gap in the market.”

“Everything has become much more digitalised, and that goes for shopping, too. The world is much more centred around the internet and digitalisation, so making the move to e-commerce makes perfect sense.”

Recognising that a home is a place reflective of the person who inhabits it, the team seek to continually challenge the status-quo and push the boundaries of brilliant style, striving to deliver a platform of innovative homeware products to their customers.

To view their bespoke homeware collections and luxury gift hampers, visit https://madisonandmayfair.com/