The Quintessentially British Seaside Bridal Boutique
The Bridal Boutique of Jules is a British bridal boutique in the quaint town of Walmer, Deal in Kent. In November, the boutique was named the ‘Most Outstanding Luxury Bridal Boutique in Kent’ in LUXlife Magazine’s 2019 Best of the Wedding Industry programme. We spoke with the boutique’s Owner, Jeska McGeehan, to find out how she has created a truly luxurious experience for prospective brides.
Sometimes luxury can be found in the grandest of things, or – indeed- in the smallest of gestures. Luxury is many different things to many people. It can be both unattainable and utterly every day: between the colonnades of a great cathedral, the rarest of retreats, the finest of foods, or the softest of fabrics. Indeed, sometimes true luxury can be discovered in the cosiest of wedding boutiques, exclusively reserved for your perusal and delight.
Owned and run by Jeska in loving memory of her mum Julia (aka. Jules), The Bridal Boutique of Jules represents the shared dream of a mother and daughter made reality. This is a store that is driven by passion and fuelled by a desire to help others achieve their dream wedding day. To start the interview, Jeska offers more insight into her boutique and the experience she offers from the outset. “Stepping foot inside my boutique you will be greeted by – not only a warm welcome – but beautiful designer gowns hanging elegantly from vintage ladders, stunning shoes perched on vintage tomes, bridal lace delicately draped and soft luxurious fabrics, traditional tweed and twinkling jewels individually adorned to create a very unique and magical place. All pieces are handpicked for their originality and true beauty. We’ve blended up-cycled charm and sophisticated yet quirky ideas resulting in a boutique that will fill you with inspiration, love and excitement for your special day.”
Jeska continues on the subject of choice, discussing the styles that the boutique caters to. “Brides will find an exquisite collection of hand-picked, high quality designer wedding gowns, shoes and accessories in the boutique from leading designers such as Stephanie Allin, Rosa Clara, Charlotte Balbier, Rembo Styling, Eliza Jane Howell, Marylise, Dando London, Diane Legrand, Minna, Rachel Simpson, Miranda Templeton and -of course- my very own creations, including our bespoke bridesmaid’s dresses. We have a style to suit any bride on her wedding day, whether it is a relaxed boho-style beach wedding, a grand cathedral service or a swanky hotel wedding. We cater for all, but all of our brides have one thing in common – they all appreciate style, quality and great design.”
Ultimately, The Bridal Boutique of Jules has flourished on the back of its exceptional and peerless client service which can be defined – more than anything – by its ability to always exceed expectations. “We pride ourselves on providing visitors the very best customer service, whilst offering the highest quality standard of quality, care and choice for each individual. We strive to give every bride and her guests the very best experience from the moment we welcome them into the boutique. With each bride having exclusive use of the boutique for a full two hours, we really get to know our brides and their wedding day dreams. We always have tea and biscuits on arrival with celebratory fizz as a must. We will always go the extra mile for our brides and are always on hand to answer any questions/concerns or wedding day wobbles, day and night! We have even been known to pick visiting brides up from the train station, dress brides on their wedding day, deliver dresses, drive them home and even book afternoon tea for after the appointment. All of our alterations are carried out in-house by the lovely and very talented (and very patient) Sarah. Every bride has her dress professionally fitted by me before it goes off to Sarah to be altered. We also offer our clients a cleaning service for their dress after their wedding day. We clean and box their dress in a beautiful memory storage box that can be treasured forever.”
More impressively, all of the boutique’s success has been achieved by an incredibly small team: “We are a tiny team here at The Bridal Boutique of Jules, with myself, Sarah and Kay (my right-hand lady!) We are all passionate about our work and strive on a daily basis to adhere to the high quality, highly professional and highly fun ethos of the boutique.” Finally, Jeska moves on to comment on the Boutique’s future, as the teamlook to secure their reputation for quality, care and professionalism.
“Moving forward to the exciting future of The Bridal Boutique of Jules we will continue to stand by our ethos, remain individual and carry on striving to become known to brides for our quality, choice, care, attention to detail and professionalism We are going to start offering Luxury appointments, with complimentary fizz and nibbles. I also intend on growing my very own little collection of bespoke accessories, jackets and dresses. We may also have a few other little things up our sleeves, but it’s a secret. Watch this space!”
Contact Name: Jeska McGeehan
Address: 26 Dover Road, Walmer, Deal, Kent, CT14 7JW, United Kingdom
Telephone: 01304 389710