The creator of the most valuable single malt in the world, Macallan has now opened the first of their new whisky boutique collections in Dubai International Airport (DXB). Partnered with Le Clos, an award-winning retailer of fine wines and spirits, this latest venture is the start of a multi-million-pound investment that will see Macallan stores open in select airports and cities across the globe.
The Macallan Boutique aims to bring the deeply rooted history and brands prestige to life in each of the select openings. Drawing inspiration from The Macallan estate in Speyside, Scotland, the boutique cleverly uses architecture, materials, aesthetics and visuals to create an immersive experience that relates back to the brands newly opened £140m state of the art distillery, and its visitors’ experience which opened in 2018.
Within the boutique attention to detail and luxury are apparent, from the use of space within the boutique to the signature oak lattice centrepiece which is proudly displayed, creating a direct connection to the the brand’s innovative roof in Speyside. The boutique also offers a special video wall made up of distinct 360-degree cinematography exploring the brands history and showcasing unique interviews with key members of the Macallan estate. This unique experience allows all visitors, from lifetime Macallan fans, to first-time tasters to have a truly unique and immersive experience into The Macallan brand.
Suzy Smith, Managing Director from The Macallan, said: “It has been a year since we opened the doors of our new distillery and visitor experience, which was one of the most exciting moments in our history as a brand. The next chapter in our story is the launch of our boutique programme, which will bring whisky-lovers across the world even closer to our home on Speyside. Each store will be a gateway to the world of The Macallan, from the stunning cinematography of the Easter Elchies estate to the exceptional whisky available to taste.
“As we continue to roll out these boutiques globally, we hope more people are able to catch a glimpse into the home of the world’s most valuable single malt. Partnering with Le Clos to open the first outlet will allow us to deliver a true luxury shopping experience for travellers in our product offering and through exceptional service.”
The Macallan Boutique at DXB will be a new home to a carefully selected range of Whisky, including some of the classic range such as Macallan 15 and 18 year old, as well as some special inclusions and exclusives to boutiques. Highlights of the current prestige collection include rare bottlings from the Masters of Photography, Golden Age of Travel and Exceptional Single Cask ranges.
One of the exclusives to the boutique will be the Macallan Boutique Collection. Each year a new small batch will be released being available only at boutiques, the distillery and The Macallan website retailing at $202 and being bottled at 52% abv.
The Macallan Boutiques will be opening first at a number of major international hub airports throughout 2019, starting with Terminal 3 at DXB.