ASKET - Sweden

Best Independent Menswear Brand - Europe

ASKET is a Swedish menswear brand creating timeless, meaningful wardrobe essentials through their permanent collection of zero-compromise pieces. In terms of style think Steve McQueen with a conscience.

For every garment produced, they also share where it comes from, how much it costs to make and its environmental impact. Beyond the garments, their permanent collection is a simple concept, but has proven to unlock a radical new way of working.