Best Beginnings - the United Kingdom

Best for Child Healthcare Equality 2018 - London Best Beginnings is the national charity dedicated to tackling inequalities so that every child, regardless of their parents' background or Income has the best start in life. In collaboration with parents, health professionals, early years practitioners, academics, health bodies, charities and the Royal Colleges, Best Beginnings produces and disseminates quality-assured resources to empower families to look after their own, and their child's, physical and mental health and long-term well-being. Baby Buddy, our multi-award-winning parenting app, is free-to-use and advert-free!  This cost-effective virtual interactive friend provides relevant, personalised, trustworthy information and support to thousands of families so that: Well informed + confident parents = children reaching their full potential