Lucire - New Zealand

Most Pioneering Online Fashion Magazine 2022

Founded as an online-only fashion magazine in 1997, award-winning Lucire branched out into international print editions in 2004 (and an early pioneer of retailing them online). Even before then, it had been named the first fashion partner of the UNEP—covering eco-fashion before it was mainstream—and it was one of the first to publish a sustainable style editorial. It takes an independent, intelligent, and inspirational approach to its coverage, evident in its print editions.