LUX Autumn 2018

LUXLIFE MAGAZINE | 7 Ricardo Gato, Marketing Director, commented, “We updated our visual identity to reflect our wider ambition and the uniqueness of the Cookson Adventure offering. We took a premium approach with a clean and uncluttered layout, which has given space to what matters - our innovative adventures. The rebranding will clearly encapsulate our corporate vision for the years to come.” Founded in 2009 by avid adventurer and world record holder Henry Cookson, the company has built a reputation for creating ‘world first’ travel experiences for clientele looking to explore untapped, remote corners of the world, whilst enjoying the highest level of luxury. Over the past decade, Cookson Adventures has grown rapidly, creating unique experiences for its global client base, including access to isolated, bio-diverse ecosystems and usually unreachable regions and climates. The company facilitated the first manned submersible dive in Antarctica and has been able to organise an array of incredible expeditions by utilising its vast network of experts including scientists, marine biologists, conservationists, and award-winning photographers. As the company continues to grow and expand, the relaunch aims to raise its international profile further and build its global presence, all the while keeping seamlessly in tune with Henry Cookson’s original vision. Henry Cookson, Founder of Cookson Adventures, added, “It’s been ten years since I started the company, with a vision to provide unique and elegant adventures to the curious and the daring. In an age when increasingly less of the world remains undiscovered, we’ve continued to pioneer the concept of luxury adventure travel. With a new team of executive hires, we intend to grow and continue to deliver luxury, unique and extraordinary journeys.” Brand makes two high-profile appointments from the luxury industry to fuel global growth. The innovative ‘super adventure’ company, Henry Cookson Adventures recently announced that it has rebranded as Cookson Adventures. The new brand, corporate identity and website (cooksonadventures.com ) reflects the company’s expanding global offering and longer term growth ambitions. Cookson Adventures also announced two high profile management appointments. New CEO Adam Sebba joins the company to lead the company’s growth. Prior to joining Cookson adventures, over a 20-year career, Sebba has worked as an investment director at Diageo’s venture capital arm, Distill Ventures, was CEO of luxury fashion brand Antonio Berardi and was a strategy consultant at AlixPartners. Sebba started his career as an army officer. Adam Sebba, CEO of Cookson Adventures, said, “I’m excited to join Cookson Adventures in order to steer this new phase for the company and continue to offer super luxury experiences to uncharted destinations in the height of style and elegance. I see noticeable trends across the entire luxury sector towards ‘bespoke’ – and to consumers preferring to invest in ‘experiences’ rather than ‘assets’. I believe Cookson Adventures is perfectly placed to capitalise on these trends. I’m excited to have such talented individuals joining the business with me and we have some further exciting executive hires to announce in the coming months.” Ricardo Gato, Cookson Adventure’s new Marketing Director, brings with him a wealth of luxury travel sector experience. He was previously CMO at Stratajet, the online private jet booking platform, where he oversaw a complete overhaul of the brand and customer experience. Prior to this, Ricardo was head of marketing at Victor and also spent seven years at NetJets. Pioneering Luxury Adventure Company Henry Cookson Adventures Rebrands to Cookson Adventures