18 In the post-pandemic world, New York Ayurveda had to adjust to the new realities. It recently downsized its workspace, no longer feeling the need for a bigger space. Many people have moved out of the city or don’t like to leave their home as much as they did before the pandemic. However, at the same time, the company has found a new clientele who want to build strong immune systems and enjoy good health. Many people are suffering from long covid and experiencing a constant fatigue or insomnia and therefore its panchakarma (ayurveda detox program) is in more demand now. Nisha shares a few words on what her company hopes to achieve: “In order to properly see the effect of ayurveda in our daily life, it’s important to follow the ayurveda lifestyle, unique to our own constitutions and bodily needs. It’s our goal to train our clients to do so in a systematic manner. For instance, Pranayaam (breathing exercise) and meditation are important practices in the ayurvedic routine, and more so after covid. These practices keep us happy, healthy, and beautiful. We would like each of our clients to adopt these practices in their daily life and we are now offering this as part of the ayurvedic consultation and will continue to do so in the future too.” Company: New York Ayurveda & Panchakarma Center Contact: Nisha Saini Email: [email protected] Website: www.nyayurveda.com Aug22032 Health and Harmony New York Ayurveda & Panchakarma Center (New York Ayurveda) is one of the East Coast of America’s only full service ayurvedic wellness centres that specializes in ayurvedic constitutional evaluation, panchkarma therapies, and several herbal treatments such as abhyanga, marma, shirodhara, bastis, facial treatments and lots more with a purpose to achieve overall health management. All these treatments are based on ancient principles of ayurveda. Recognised by LUXlife magazine as New York’s Most Outstanding Ayurvedic Treatment Center, 2022, we take a closer look. New York Ayurveda & Panchakarma Center’s mission is to offer ayurvedic treatments that can easily slot into its clients’ schedules, budgets, and lifestyles. These services are available to persons of ages 12 and upwards, with clients coming from diverse walks of life, for instance, executives, tech people, office workers, models, singers, actors, housewives, athletes, college students, retired men and women, and sometimes even younger school students. Right from the beginning, our team’s mantra has been to provide authentic ayurvedic services using real ayurvedic ingredients (oils, herbs, etc.). Its doctors and therapists are well trained and specialize in these treatments. They have immense knowledge and thus, offer clients a great insight into the treatments they are receiving. President of the company, Nisha Saini experienced ayurveda in her everyday life while she was living in India. In New York, too, she leads a wholesome ayurvedic lifestyle. Ayurveda is Nisha’s passion; it is no wonder that she has opened her treatment centre to provide authentic ayurveda and yogic services in order to help clients achieve the perfect balance between health and harmony. New York Ayurveda also carries traditional ayurvedic herbal formulations, herbal teas, oils, and organic ayurvedic skincare products that can be used in conjunction with managing overall health. The company is committed to improving the health and wellbeing of its clients with the help of its therapies and products which are customised to suit individual needs. None of what New York Ayurveda does could be possible without its staff, who are its backbone. Each staff member is equally passionate about the company’s offering and comes with a background in holistic health or ayurveda, which is enhanced with training. All doctors and therapists also follow an ayurveda lifestyle, and are always willing to listen to clients’ concerns and strive to offer the most outstanding services. Indeed, New York Ayurveda is a highly successful practice, thanks to its competent staff, top quality of its treatments, and its loyal clients. But it has had its share of challenges, especially during Covid when people were seeking healthcare options beyond modern medicine and Ayurveda received a lot of attention. People are now eager to adopt ayurvedic treatments for reasons other than just relaxation.