LUX December 2017

LUX - December 2017 15 Where Goals and Desires Become Inspirations and Solutions Looking ahead, what are some future vibrant markets? “Essentially, I think the industry is very strong right now, and most likely for the next several years in renovations, new construction and rebranding. Over the next few years, in hotels, there will be more focus in select service, mid- upper scale, and soft brand properties. In Multi Family developments, they will be focusing on more Luxury “destination” and “lifestyle” design. Tenants want more flexibility in housing with no responsibility, high quality design, high technology and amenities on the premises, complete with cafes, bars, markets, laundry, sports fitness and even dog spas.” How did you start your firm and what lies ahead? “I started my business in 1990, with the encouragement of an architect and designer friend whom I collaborated with on a famous resort in Idaho. They believed in me and let me share office space to get started. I have never looked back and wake up every day with gratitude and excitement for what lies ahead, I am living my career passion! After possessing a business and interior design degree and a professional licence in NCIDQ, I have gained a lot of insight and experience that I bring to every project. It has proven to be very helpful to our clients and my firm in general. I like to come from a thought process that not only can spaces and design be engaging with high style, but also from an owners’ perspective of increasing the bottom line, and keeping guests coming back and tenants remaining longer. As KDG has grown, we have gained a position as a Preferred Design firm with Hilton and IHG hotel Brands as well as being approved with many other brands. We are quick and creative thinkers, and I believe we are successful at designing any style and with any trend, in any area of the world. I think what sets us apart, is our ability to successfully combine our expertise in hospitality , commerical and luxury residential, and blend them together in the design. Additionaly we create for the property and location of the project, and always bring in local art, artist or elements that really showcase its community.” Finally, where do see your firm going and what’s in store in the near future? “Moving forward, I would love to expand both our design and procurement departments, and design more wellness minded projects. This stems from not only my personal lifestyle (I am a certified yoga instructor and Ayurveda nutrition advocate, so I embrace the wellness lifestyle), but I found that the general public is also very knowledgeable and chooses better healthier lifestyle choices too, so responding to this in design is in essence a sustainable act!” You can contact Judi Kieffer at Kieffer Design Group... Email: [email protected] Website: www.kiefferdesigngroup.com