www.lux-review.com Page 23 LUXlife Food & Drink Awards 2022 during the year of its 20th anniversary is still visible to this day in the positive changes it made within itself so that it could better fit the market it wishes to continue to serve into perpetuity. With an aim to make Rockcliffe wines the first choice for bars, hotels, and restaurants throughout the city, it has been accomplishing this goal with a ‘one happy customer at a time’ philosophy, allowing its impeccable products to speak for themselves, as each glass of Rockcliffe wine contains all the love and enthusiasm of the evercommitted team who made it. Dr Steve Hall himself led presentations on the story of his winery in order to take clients on a tour of the history of the wines and the people behind them. Enabling clients to see the friendly local faces behind the label was an invaluable marketing and branding move, as it has endeared Rockcliffe to the market as a result, accomplished through wine tasting at Como The Treasury as well as an exclusive 4-course tasting menu at the Wildflower Restaurant, complete with accompanying drinks chosen by the hotel’s own resident sommelier. The winery is also always kept spotlessly clean in order to ensure each batch turns out a perfect reflection of the hard work that has been channelled into its creation. Rockcliffe has also seen a marked increase in sales with the introduction of its new sales system. Indeed, thanks to the tenacious and determined attitude of owner Dr Steve Hall, the staff at Rockcliffe follow his lead and are always kept on the same page, ensuring in a winery and wine distribution business that is continually making major strides in the development of the brand and the wider industry, pushing the bounds of what is possible. Company: Rockcliffe Winery & Gelataria Contact: Steve Hall Website: rockcliffe.com.au
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