Food & Drink Awards 2018 Page 49 LUX 2018 Food & Drink Awards Master of Malt is an online spirits specialist driven by a passion for great drinks and a relentless focus on delivering the best possible service. We spoke to Jake Mountain to find out more about this innovative firm and the services it offers to connoisseurs from around the world. Master of Malt Best Online Whisky & Gin Merchant 2018 customers want to use, the epic range of products we carry, and the incredible delivery options available. “Additionally, we are also much more than a retailer: we are in the business of delighting our customers and followers. Take our multi-award-winning #WhiskySanta campaign, which runs through November and December. The initiative spans eCommerce and social media – and it is fun. Drinks lovers can make a ‘wish’ – ask #WhiskySanta – for anything on Master of Malt on social media directly, or via a button on every product page. #WhiskySanta then grants wishes every day, with weekly epic Super Wishes too (think: a bottle of Glenfarclas 1976 40 Year Old, worth £1,150, or Brora 34 Year Old 1982 worth £1,450). #WhiskySanta was also busy behind the scenes giving out gifts as shoppers complete their orders, too.” This innovative promotion is just one among many which offers drinkers the chance to Relaunched in 2009 as the world’s first purpose-built online spirits retail site, Master of Malt has since flourished. Today the firm is the leading specialist online drinks retailer, receiving prestigious awards within spirits and across eCommerce. It has achieved this through a relentless focus on its customers, with the team working to shorten the distance to amazing drinks experiences: by making sure it offers the best product range and the safest, most efficient logistics; by crafting innovative content; and by developing the best technology to make all this happen. Jake talks us through how the firm’s dedicated team works tireless to support its clients and offer them the very best service possible. “Here at Master of Malt, our core strategy is very simple: to meet our customers’ needs on their terms. This ethos applies to our 24- hour, 365-day customer service, but also to every part of the experience across Master of Malt, including the payment methods indulge their hobby and win exciting prizes, as Jake is proud to highlight. “Alongside #WhiskySanta, we run competitions throughout the year featuring incredible prizes such as a VIP all-expenses- paid trip to the Isle of Skye with Talisker single malt, or a signed, personalised one- of-a-kind decanter of Teeling Irish whiskey hand-drawn directly from a specially selected 1991 single cask. “Another way of providing incredible drinks experiences is by offering timely news and fascinating features on the site. Our aim is to have the most informative blog and the most helpful content on our distillery and product pages. We know you like to read tasting notes when shopping, and our expert team are constantly sampling, updating and sharing information. We also publish customer tasting notes on product pages: if you want impartial, independent views before you buy, you know where to look.” Looking to the future, Master of Malt is set to continue offering its clients creative promotions, expert information and the latest industry insight to ensure that it continues to enhance its already impressive success over the years to come. Company: Master of Malt UK Freefone: 0800 5200 474 UK and International: +44 (0)1892 888 376 Website: