Health Beauty & Wellness Awards 2022

Page 54 LUX 2022 Health Beauty & Wellness Awards Seoulista Beauty® challenges the notion that effective results take hard work and a multi-step regime. Created by dermatologists, the brand delivers the latest hi-tech innovations, in the most powerful one- step solutions, ensuring their range of prescriptive treatments for the skin, body, and hair deliver professional-quality results, at home or on-the-go. Seoulista Beauty® Most Diverse Hair Mask Brand - UK Mar22591 Seoulista Beauty® Most Diverse Hair Mask Brand - UK The Secret to Award-Winning Beauty Originally inspired by the flawless, glass skin of South Korean women, Seoulista Beauty® launched in 2017 with a range of highperformance Instant Facials™, which earned the brand its award-winning reputation for fast, effective beauty treatments, that continue to hold their place on bathroom shelves across 18 markets today. Gaining cult-status thanks to a host of celebrity makeup artists utilising the brand to prep model’s skin, the Instant Facial™ range is made from a 100% natural and biodegradable hi-tech material, biocellulose. The ultra-fine fabric adheres closely to the skin to maximise the absorption of the potent serum infusions, providing the optimal transfer system to deliver fast, effective results. Designed as weekly rituals to elevate the performance of your beauty routine, the brand’s targeted range of face, body, and hair treatments make achieving a healthy glow effortless. Seoulista Beauty’s formulations combine powerful botanicals that are free from parabens, mineral oil, sulphates, and artificial colours, with high-performance ingredients to deliver one-step specialist treatments for professional results at home. With the exception of their Rosy Hands Instant Manicure™ and Rosy Toes Instant Pedicure™, which contain beeswax, all its products are vegan and cruelty-free. In 2020, the brand expanded into daily rituals with the addition of the award-winning Magic Cleanse™, a sustainable cleansing and make-up remover tool, and in 2021, the Fresh Skin Facial Mist™ and Magic Cleanse Body™ - providing the customer with the supporting tools to maximise the performance of their beauty treatments. The most recent launch is a collection of haircare treatments, designed to support the most common hair concerns, Seoulista Glossy Locks®, Seoulista Blondi Locks® and Seoulista Curly Locks®, along with the Seoulista Silky Locks® Hair Wrap. The collection offers an all-inclusive, innovative hair and scalp treatment range for all hair types - from dry and damaged, to curly, to blonde. Combining a plethora of active botanicals and science-led ingredients used in skincare such as hyaluronic acid and Vitamin C, with specific ingredients known to improve the hair, such as camellia oils and hydrolysed keratin, the range takes the best of skincare science and infuses it into haircare. Seoulista Beauty’s formulations are outstanding – and this hasn’t gone without vast recognition, with the company receiving 29 awards since its establishment and many more nominations as this goes to print. It is a make- up artist, influencer, and celebrity favourite, while also frequently spotted in the UK and Ireland’s top magazines, newspapers, and supplements, as well as on TV. Seoulista Magic Cleanse™ recently won Gold in the Best Reusable Make-Up Pads category in the consumer-judged and highly regarded Beauty Bible 2022 Awards. Mega-influencer, Sarah Ashcroft (who has 1.2 million followers on Instagram) requested the Seoulista Super Hydration Instant Facial® to be part of her Cosmetips Luxury Beauty Box (it sold out in four days in December 2021). Speaking about the company, she says, “They are so well-priced and they are so insane. You will see such a difference in your skin; the hydration is so real.” Indeed, it’s easy to see just how popular Seoulista Beauty® is with beauty enthusiasts, and it’s showing no signs of slowing down when it comes to dominating the industry. Now looking towards its plans for this year, the company will continue to review and expand its skincare and haircare offering – watch this space! Seoulista Beauty’s products are available from Lloyds Pharmacy, Oliver Bonas, Anthropologie, Boots, Harvey Nichols, Selfridges, and Fenwick, as well as online retailers such as Lookfantastic, Feel Unique, Amazon, and Allbeauty. Company: Seoulista Beauty® Email: [email protected] Website: