Jun22596 10 | LUXlife Magazine Founded in 2019 by sisters Aleena, Aleezeh, and Naseeha Khan, multiaward winning CTZN has since come leaps and bounds in what it means to celebrate diversity and inclusivity within the makeup sphere. Through its unique makeup products and fantastic formulas, it’s able to not only provide for a variety of different skin tones, but does so with a quality that’s simply undeniable. And with celebrity names such as Doja Cat, Demi Lovato, Mariah Carey, and Hillary Duff behind CTZN Cosmetics’ products, it’s clear that these sisters are definitely doing something right. Of course, its devotion towards inclusivity doesn’t just end with its impressive shade range, complete with a multitude of undertones to truly match any complexion. CTZN Cosmetics offers its platform to makeup artists across the globe, from all walks of life, giving them the opportunity to express their love for their own cultures whilst demonstrating its products. Dubbed as ‘Culture-Torials’, these short form videos showcase the quality of the brand’s various products, whilst allowing the creators to tell tales about their countries in creative and meaningful ways. This, in turn, presents individuals from a multitude of races, genders, ethnicities, and sexualities to be their true selves, and they’re able to do so on a platform that not only acts as a safe space, but encourages diversity in ways that haven’t been seen before within the UK’s makeup industry. The result is an inspiring community built on a mutual love for one another, where everyone feels welcome and included in the existing social sphere. CTZN Cosmetics has shifted the balance in the makeup industry, and continuously promotes any makeup artists seeking to share the story of their heritage. Though CTZN Cosmetics has since expanded its range of products, we feel it necessary to explore the product that first got people talking. Its Nudiversal Lip Duo is a revolutionary product that really put CTZN Cosmetics on the radar of individuals within the beauty industry. Combining matte lipstick on one end with a hydrating lip gloss on the other has allowed for a flexible product that serves an assembly of purposes. And with over 25 shades of nude available, there isn’t a single skin tone that hasn’t been considered. These Lip Duos were created with one sole purpose – to make people feel as though these products were customised for them. And, from the reactions that have been widespread across both its website and Mar23607 Inclusive Make-Up Brand of the Year 2023 - UK Inclusivity has been an ongoing struggle within the beauty industry since its inception. Being able to cater to every skin tone is something that even some of the biggest makeup brands have been unable to accomplish, and it’s incredibly disheartening to see. Every person of any complexion deserves to express themselves, and CTZN Cosmetics has stepped forward to ensure that nobody has to go without. We delve into CTZN Cosmetics’ history, products, and values to see how it’s been able to singlehandedly redefine inclusivity within the makeup industry.
RkJQdWJsaXNoZXIy MTQxNTg3MQ==