Parent & Baby Awards 2018

Page 26 www.lux-review.com LUX 2018 Parent & Baby Awards and they need great clothing. We work hard to offer the best fit in the market place for larger kids. Our aim is to provide comfortable, flattering, quality, fashionable clothing to children who do not conform to high street norms. We want to be able to kit out our customers for all the important occasions in their life with clothing that makes them feel and look great.” Thanks to her own experience buying clothing for her children, Caroline understands more than many the trials and tribulations her clients face. She has noticed, since starting more for kids, the increased involvement children themselves have in the clothes buying process, and as such she is eager to ensure that they are supported, as she explains. “In today’s market, children are now much more involved in the purchasing decision than ever before and I think that is a good thing for their development of self-worth and decision making. As such, here at more for kids we all adhere to the adage that ‘the customer is king’, and work hard to ensure that they feel supported and involved no matter whether they are a child or their parent.” Operating in the fast-paced, trend led children’s fashion market, “more for kids” has to work hard to ensure that it continues to provide the products and solutions that its clients need. As such, the future looks bright for the firm, which has a number of projects ahead, as Caroline is happy to conclude. “Looking ahead, here at “more for kids” we have many exciting products launches in the pipeline. For example, this winter we will be introducing our first tuxedo, and everyone here is looking forward to sharing this development and others with our valued clients.” Company: more for kids Contact: Caroline Taylor Address: 4 Imperial Place, Maxwell Road, Borehamwood, WD6 1JN, UK Phone: 0208 213 3119 Website: moreforkidsuk.com Created from Caroline’s personal experience, more for kids provides trendy clothing for sturdier built children to ensure that they feel confident and able to enjoy their childhood. Caroline discusses how the brand came about and how far it has come over recent years. “I started more for kids after being devastated at being unable to buy my children suitable clothing and at them feeling out of place at important events as a result. Today, 30% of children do not conform to high street norms “more for kids” is a specialist internet retailer concentrated in clothing for generously proportioned children aged 4 -15. Founder Caroline Taylor shares an insight into the brand and how it has flourished since inception. Best Plus Size Children's Clothing Company 2018 - UK Flattering clothes larger kids love