Resorts & Retreats Awards 2020

Page 36 www.lux-review.com LUX 2020 Resorts and Retreats Awards Mac&Lo Hospitality curates every aspect of development and operations – from market and positioning studies to brand and concept development to strategic partnerships and operational design. This scope of work has proven to be invaluable for development firms on assessment and correction of best practices, re-positioning of established concepts and ideation and conceptualization of new and exciting brands. Mac&Lo Hospitality is a one-stop-shop for businesses in the hospitality industry. Services include: market and feasibility studies, architectural and design review for operation and brand positioning maximization, vendor sourcing and management, forecasting and revenue management, as well as operational design and development, What sets the Company apart from competitors, however, is that Laurent and Maclean have both been successful operators for other companies for over 30 combined years. Staring their careers on the front line, the extraordinary pair tirelessly worked through all departments prior to forming their own company. This holistic experience allows With over three decades of combined experience in the hospitality industry, Mac&Lo Hospitality is a full-service consulting, development and management company for hotel and restaurant operations. The husband and wife duo behind the business, Audrey Laurent and Sergio Maclean, have worked with some of most notable visionaries of this generation including Ian Schrager, Sean MacPherson, Andre Balazs and Jean Georges – to name a few. The experience has enabled them to have a ground up approach to operations with meticulous attention to the human experience. Having recently found success in LUXlife’s Resorts and Retreats Awards 2020, we decided to take a closer look at one of the best luxury boutique hotel operators in Eastern USA today to discover how they established a reputation for delivering excellence. Mac&Lo Hospitality Best Luxury Boutique Hotel Operator - Eastern USA Laurent and Maclean to approach every project as a unique entity, taking the particular aspects of a project into consideration like location, design, services and demographic— from an “end result” point of view. This business model allows for a flexible but robust development process and, most importantly, a successful and exclusively curated result. Another key point of difference for Mac&Lo Hospitality within the industry is due to the efforts of Laurent and Maclean to become an extension of their clients’ teams – fully immersing themselves into the clients’ culture and goal to understand their vision and mission with each project – all whilst keeping a firm anchor on the operational and particular challenges each operation may offer. For example, the team moved to Detroit for the launch of the award- winning Shinola Hotel in 2018. During these unprecedented times we find ourselves in, there has been an even greater need for escapism within society following months of social distancing and quarantine. As such there has been an increase in leisure and celebratory travel, and a decline in business travel, Maclean explained. “People want to be taken away from the realities of 2020 in a safe and empathetic manner. By focusing on the human experience, the human touch and a very personal communication format, we ensure that sense of comfort is delivered.” Maclean continued: “In truth, none of these items should be absent even under the best market conditions. However, the current circumstances make it absolutely crucial to cover all the technical aspects of safety and lodging, without losing sight of the human experience.” The future for Mac&Lo looks bright as the team has a number of projects in the pipeline, most of which are still under wraps. Laurent and Maclean are being selective to seek projects and partners that they can truly align with their vision and approach. While the process may take a little bit longer, it will make it even more rewarding and the results much more elevated. Contact: Sergio Maclean Company: Mac&Lo Hospitality Web Address: www.Macandlo.com