45 | Luxlife Magazine Fish & Chips Shop of the Year 2023 - Fife Anstruther Fish Bar (Anstruther) is renowned for its freshly sourced and delicious local food, offering speciality dishes and award-winning fish and chips for its many customers. It is so popular and well regarded it even has fans travel from overseas to sample its wares and experience a real taste of Scotland. Established in Fife in 1980, Anstruther Fish Bar was the world’s first ever fish and chip shop to be awarded the Marine Stewardship Council award for sustainably sourcing fish. It prides itself on being able to serve the freshest locally sourced products to customers every day. Fishing has been the lifeblood of owners Robert and Alison Smith’s families for generations, and they are proud to continue the tradition now by preparing and serving the freshest catch rather than taking to the seas in pursuit of it. Anstruther Fish Bar in picturesque East Neuk, Fife, is one of the main attractions of Anstruther. It is committed to quality in all aspects of the business. For example, it has reduced its carbon footprint by introducing biodegradable and compostable containers for all its food and drinks, and it is vigilant about reducing the food miles it takes to get products onto customers’ plates. It is also keen to give back to its community wherever it can by supporting local charities, sponsors events such as the Anstruther Harbour Festival, and supports local school fundraising. The business believes that it is its love of the land, nature, and people all around that gives Anstruther Fish Bar its very own particular magic. An almost indefinable charm felt by both customers and staff alike. Anstruther Fish Bar has grown from a small shop to a much larger premises with a 52-seater sit-down restaurant attached. Its incredible reputation has attracted many famous faces over the years, from Hollywood stars to Royals. But whether it’s Will and Kate, Robert De Niro, or Tom Hanks, they all receive exactly the same care and consideration as the pensioner from the village who pops in every week for a fish supper. Anstruther Fish Bar is delighted to be recognised and reported on, but it never lets the fame go to its head. Anstruther knows there are no ordinary fish and chips on its menu. When customers bite into its secret recipe crisp and light batter, they discover the freshest, most expertly prepared Scottish fish sourced from the East Neuk fishing industry. Served using generations of inherited experience, customers are guaranteed delicious food. Whether they eat sitting in the bright and clean restaurant, or take their delicious food away to savour in the sea air of the pretty village, all customers receive the same friendly and efficient service. Its hardworking staff make sure everyone who visits is treated with polite, first-rate service from the moment they arrive. It is most definitely not a fast-food experience as all orders are cooked fresh and on-demand. Anstruther do good “It’s very exciting to be famous, and see that people feel our passion, but we are not celebrities, we are a bunch of people who try to bring the best of our local Scottish resources to the table for every single person visiting us.” food, served as quickly as it can make it without compromising on quality. All its staff have pride and love for the place they come from. Their ethic is to share this passion with everyone who visits the restaurant. The company, in turn, greatly values all of its fantastic staff, from the potato preppers and kitchen porters to the waiters and waitresses. It is little wonder this famed and favoured fish bar is the winner of so many awards. And now it has another in Fish & Chips Shop of the Year 2023 – Fife. Anstruther Fish Bar certainly has a long and bright future ahead, with some exciting plans in the pipeline. Unfortunately for us, these are being kept a closely guarded secret for now. But no doubt the wait will be worthwhile in the end! Company: Anstruther Fish Bar Web Address: www.anstrutherfishbar.co.uk
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