LUX Restaurant & Bar Awards 2019 Page 79 LUX Restaurant & Bar Awards 2019 Since it first started in 2014, Prime has offered its discerning diners the full steakhouse experience, with steaks sourced from the Queen’s Butcher alongside mouth-watering cocktails, fine wines and even a premium Gin and Tonic list with the brand’s own signature serves. Today Prime has three restaurants operating across Buckinghamshire and Hertfordshire. Its St Albans location was the first to open four years ago, and it has since flourished, welcoming an array of diners including visitors and locals alike. As a renowned steak specialist, Prime serves only the finest cuts of beef, butchered to its exacting standards and dry aged for a minimum of 21 days. All produce and ingredients are sourced for their quality. As such, the Prime team work with local producers wherever possible and ensure that their wine list is reviewed in order to ensure that each eatery offers an exciting but tempting selection to complement its menu. Alongside wine, Prime has an extensive cocktail and spirit list which is regularly refreshed to reflect changing trends, so that there is always something fresh and exciting to tempt guests. Led by a team of industry experts, Prime’s senior management works within the business rather than from a head office. The Chief Operating officer spends 70% of their working week within the business working and talking with every member of the team to ensure that Prime Steak and Grill is a group of upmarket steak and grill restaurants operating across the home counties. Having recognised the group as part of this year’s Restaurant & Bar Awards we profile it to find out more and explore how it came to win one of these prestigious accolades. Prime Steak and Grill Most Upmarket Speciality Steakhouse 2019 - Southern England they are listened to and that new ideas are taken on board and any concerns addressed. The values of the business are simple; The finest ingredients create the finest meal and the happiest team creates the happiest experience. Dedicated to providing only the finest dishes and the best possible service, Prime hosts weekly training sessions. These ensure that every team member understands the standards and specifications of what is required so that every guest receives a consistence experience on every visit and has their expectations exceeded. Looking to the future, Prime will continue to grow organically and will look to open in areas where guests are looking for an upmarket dining experience without having to travel far to find it. This aim will ensure the group’s continued success over the years to come. Company: Prime Steak and Grill Web Address: