LUX Spring 2018

54 1710LU06 Rewriting History Through Time Maurice de Mauriac is a range of watches made in Zurich which are seen in many cases as unrivalled in the jewellery industry. We profile the watches and the team behind these fascinating products as we aim to explore more about what makes them so attractive. Tailoring the watches to suit individuals, Maurice de Mauriac – Zurich provide clients with the designs and specific which match the client perfectly. The watches are mainly made by Daniel Dreifuss, alongside other members of the Dreifuss family, and extra attention to detail is paid to ensure that only the highest quality product goes to market. Ensuring that the client is happy with the product, the quality and the beauty of the watch are expressions of the consumers own unique personality. In the eyes of the watchmakers, a client that needs a watch that suits them perfectly, and as every person’s skin seeks its own specific perfume and scent, every client is able to find a watch made by Zurich which is perfect for them. An expression of themselves, customers are able to customise every single aspect of the products, including the case, dial, bezel, and even the hands, plus the straps, in which they are able to choose from a comprehensive assortment of leather, fabric and NATO straps. Selected as LUX’s Jewellery Retailer of the year, the firm places a real importance to the watches being made in Zurich. Getting every aspect of the watch right is important to the firm and founder Daniel Dreifuss pours over hundreds of material and manufacturing samples in search of a new detail for his watch collection. For Daniel Dreifuss and his sons, Leonard and Massimo, this focus on Zurich doesn’t represent some kind of romantic self-imposed restriction; instead, it is an expression of thanks to the city, whose cosmopolitan kind of Swiss nature remains an exciting source of inspiration. Providing a wonderful number of accessories and watches, the designs which the team come up with are unrivalled and unmatched throughout the jewellery industry. Handmade from scratch, and all with a distinct amount of origin, the firm produces some of the most fascinating watches. In being selected as Jewellery retailer of the year, Daniel Dreifuss and his family team will look to capitalise on this success and continue to exceed expectations and impress clients. Ultimately, it is the production of such wonderful and remarkable watches, made in Zurich which attract clients, but it is also the fact that customers are able to pick and choose the watch that suits them entirely which is a major factor in differentiating Maurice de Mauriac – Watches made by Zurich from other jewellery retailers.