Spring 2019

66 Dec18531 Bridal Bliss in the Heart of Cheshire Sarah’s Wedding Boutique has built its excellent reputation on the back of a complete dedication to the client experience. As a result, the boutique was recognised in LUXlife Magazine’s 2019 Best of the Wedding Industry Awards programme as the ‘Best Luxury Bridal Boutique’ in Cheshire. Naturally, we were eager to speak with Sarah herself to find out how she has perfected this most important of wedding experiences. The wedding industry is an extraordinary thing indeed. It is driven by a group of individuals who are passionate about helping others achieve perfection. Collaboration and communication is key, as businesses work hand-in-hand with brides-to-be to help them to create their dream day. It is no surprise then that wedding boutiques have flourished in this client- centric environment, using their considerable expertise to help choose the perfect dress or accessory. Sarah’s Wedding Boutique understands the importance of creating an environment that seems tailored to the individual, their needs and – ultimately- their vision. “Here at Sarah’s Wedding Boutique we aim to make every bride’s wish a reality by providing a range of bridal gowns to suit every shape and size. We pride ourselves on our customer service and we really do work above and beyond to give our customers the experience they deserve. “Refreshments are offered so they can enjoy a glass of fizz or beverage of their choice whilst perusing our beautiful collections. We discuss venues, themes, likes and dislikes so we know exactly what they are looking for. Once the dresses have been chosen, we taken them through to one of our spacious changing rooms and assist each bride into their chosen gown and fit accordingly before the big reveal! We then add a sprinkle of magic by adding finishing touches including hairpieces, veils, jewellery, and shoes to create the perfect look.” Here, Sarah takes a moment to talk about her team, emphasising that excellent customer service comes, foremost, from the efforts of her staff. “Our staff have a wealth of experience within the bridal and retail sector. We class ourselves as a ‘second family’ and combine our strengths to ensure the boutique continues to place our customers’ wishes at the top of our agenda. Over the last seven years we have shown the importance of strong team management which has enabled us to grow as a business. We believe staff appreciation is key to bring the best out of everyone. Happiness is infectious: happy staff equals happy customers.” The conversation soon turns to the subject of the trends and changes that Sarah has witnessed over the last seven years. Chief among them is technology. It would be no overstatement to say that technology has revolutionised the modern business world, acting as an accelerator for change. In the wedding industry, it has opened the door for people to create the best version of their wedding, selecting the best possible designers and planners to help them create their dream day. For Sarah, social media remains a key element of the boutique and their marketing goals. “Social media is at the forefront of our minds as bridal retail is such a competitive industry. Google has worked well for us over the years along with regular updates on our website. Image quality speaks volumes and really does drive traffic our way, along with supplier listings, keywords and call to actions via our website. Facebook has been a fantastic source for us and we post on a regular basis to ensure our current and potential customers are made fully aware of new products, bridal fayres and designer weekends. We also strive to keep up to date with the ever-changing bridal trends and follow wedding blogs to assist our brides when planning for their big day, by sharing useful information to make their experience even more enjoyable. Instagram is also high on the agenda with many brides are using this to gather imagery and ideas alike.” Contact: Sarah Dean Company: Sarah's Wedding Boutique Address: 103 Witton Street, Northwich, CW9 5DR, United Kingdom Website: www.sarahsweddingboutique.com Telephone: 0160 6610166