10 | LUXlife Magazine Most Timeless Ladies Fashion Brand - Gold Coast QLD Established in Gold Coast, Queensland, Why Mary is a slow fashion brand renowned for its creative fusion of modern femininity, unique fabric selection, and classic style. It is Why Mary's mission to revolutionize resort fashion by blending timeless elegance with contemporary style. Its curated collections are designed to inspire confidence, encourage individuality, and empower customers to be their authentic selves. Sustainability and slow fashion are values that guide the brand’s operations, enabling them to create exceptional fashion with sustainable longevity. Recognised in the Style and Apparel Awards as this year’s Most Timeless Ladies Fashion Brand – Gold Coast QLD, we have taken this opportunity to find out more about Why Mary Fashion. After completing her fashion design and manufacturing course at Gold Coast TAFE, Janette Laver began a client-based dress making business where she further developed her knowledge of fabrics, pattern making, and assembly. Why Mary launched in 2014 with a small collection of up-cycled designs followed by several seasonal collections that integrated sustainability into its manufacturing processes. The innovative brand remains steadfast in its mission of sustainable innovation and has gained mass support from both local and interstate stockists, industry organisations, and valued customers. Why Mary offers women ready-to-wear resort wear and is also developing a corporate line to cater to its professional community. The brand is distinctive for its exquisite prints and quality, sustainable fabrics. Its signature designs favour minimal silhouettes, an ideal blank canvas for its diverse range of bold prints. This striking combination provides the brand with a unique creative edge that attracts trend setters who value self-expression. Why Mary’s designs emphasise comfort, exclusivity, and versatility in its use of fabrics and ageless colours. Its seasonal collections offer a range of versatile options that can be mixed and matched to create new exciting outfits. Why Mary aims to foster continuous innovation and creativity through its designs, materials, and processes. Its commitment to high-quality and meticulous detail enables the brand to create enduring fashion that transcends time and offers better value for money. Customer satisfaction is the brand's overarching objective, which it achieves by acquiring valuable feedback and adapting to meet customer's ever-changing needs. Why Mary strives to foster trust through transparency in its business practices and a dedication to quality assurance. In 2019, Why Mary opened its Designer Gallery, a space created to support local Gold Coast creatives and small businesses. The Gallery hosts all manner of creatives including fashion designers, jewellery makers, artists, and homeware creatives. All stocked brands demonstrate environmental consciousness by producing small runs, custom made orders, or utilising recycled materials. Why Mary Designer Gallery promotes waste reduction, slow fashion, and sustainability. In addition, the space merchandises LIVIN.org apparel, which promotes positive mental health and wellbeing through its early education and awareness programs. The team at Why Mary align themselves with the brand’s core values and pride themselves on their creativity and hard-working ethos. They are committed to innovation and strive to remain abreast of industry developments in order to produce exclusive, well-made clothing that incorporate the latest sustainable practices. Moving forward, Why Mary will implement further sustainable efforts to achieve its mission of creating a more ethical industry. With the development of its corporate collection, the brand also aims to expand into new markets and reach a conscious, professional community. Why Mary is passionate about seamlessly blending creativity, innovation, and sustainability to produce its unique and versatile apparel. With a focus on comfort and sustainable longevity, the brand is committed to creating durable clothing that empowers customers to feel their best and rediscover their authenticity. We cannot wait to see how Why Mary will continue to integrate sustainability in order to create a better world for future generations. For its quality designs and ethical practices, we have bestowed Why Mary with this year’s Most Timeless Ladies Fashion Brand – Gold Coast QLD. Contact: Janette Laver Company: Why Mary Fashion Web Address: www.whymaryfashion.com Email: [email protected] Photo Credit: Jess Boundy
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