22 | LUXlife Magazine oday, people around the world are turning towards a sustainable lifestyle. Adopting simplicity and comfort is the new age fashion trend. People are becoming conscious shoppers, looking for an eco-friendly and vegan alternative. All the busy and stylish individuals are adopting capsule wardrobes. So, they are opting for a seasonless look, which they can carry anywhere and everywhere. These kinds of people are always in search of a versatile yet stylish handbag to go with multiple styling option that suit seamlessly with their workwear and party wear. They are choosing timeless fashion with functionality and quality of their handbags over fast fashion. Thus, brands like The Morphbag, hooting for sustainable luxury come into the picture. The Morphbag by GSK is a seasonless, luxury vegan handbag brand. From reversible tote to cross-bodies to clutches, The Morphbag has all the different categories of bags we could need in our day-to-day life. The colour-coordinated range of these bags combines ethicality, functionality and versatility. The three colour-coordination used for the collection is based on expert colour-analysis and is purposefully used to counter fast fashion. These premium bags are made using vegan recycled PU leather to give this cruelty free leather a second life. With the most sleek and fashionable design, these bags are also PETA approved and Vegan Society Trademarked. The lining of the cross-body bags are made from recycled plastic bottles, the cover boxes are made with FSC certified wood, drawstring bags are made with organic cotton, and the logo print is water based. The Morphbag is a member of Conscious Fashion & Lifestyle Network which is set to promote the sustainable development goals of the US within the fashion industry. The Morphbag aims to break the misconception that vegan leather compromises on quality and look. But the brand's ultimate motif is to reduce the demand for animal leather. It also wants to promote capsule wardrobes and empower individuals with effortless styling – building a community through the sharing of inspirational personal stories. The brand is a trendsetter, as was both conceived and launched before running a sustainable brand was a marketing necessity. Sustainability is Luxury Versatile Vegan and the Most Functional Handbags The Morphbag by GSK is a vegan handbag collection which is entirely versatile. The Morphbag collection is sustainable, functional, and fashionable. The colour-coordination of these bags is selected carefully using intricate colour-analysis. These luxury designer vegan bags and handbags are PETA approved and Vegan Society Trademarked. Here we look deeper as The Morphbag by GSK wins Best Luxury Vegan Handbag Company 2024 – UK. the brand motto of The Morphbag, so, it plants one tree in the Amazon Rainforest with every handbag sold – in collaboration with OneTree Planted. The Morphbag also partnered with Smartworks Charity to help women to feel more empowered within themselves. This designer vegan bag was recognised with four awards within five years after its launch. It was awarded as 2020’s Best Slow Fashion Brand, 2021’s Best Ethical Fashion Brand, 2022’s Best Sustainable Luxury Fashion Brand and 2024’s Best Luxury Vegan Handbag Brand. It also appeared on the catwalk at the most sustainable and inclusive fashion show in London. One of the judges in the Slow Fashion Award by Eluxe Magazine said, “This is a really innovative concept, and it’s the only bag you need in your wardrobe!” When asked about her current five-year plan, designer Giovanna SessiKnott said, “I am always on the lookout for new sustainable vegan materials. The use of sustainable materials is important. When it comes to climate change, it is better to be durable, re-use and give a second life than produce new. Overconsumption is the biggest problem.” The Morphbag is a perfect blend of style and sustainability friendly, where Giovanna takes pride in bringing unique solutions for their customers who want to lead an ecofriendly yet stylish lifestyle with her truly ethical and sustainable bags. “I wanted to innovate the everyday handbags to a design concept that does it all by morphing with our busy lifestyle, our wardrobe and activities.” – Giovanna Sessi-Knott Contact: Giovanna Sessi-Knott Company: The Morphbag by GSK BESPOKEDESIGNS LTD Web Address: https://www. themorphbag.london T
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