Spring 2024| 23 Online Fashion & Lifestyle Magazine of the Year - Switzerland Vicky’s Style, a name shared across both the brand and its magazine, is the go-to destination for those individuals who appreciate a timeless elegance and sophistication when it comes to fashion and lifestyle, with this online publication highlighting an expertly curated collection of content with the purposes of providing inspiration and empowerment to readers, championing their own unique style with confidence. Vicky Stouki has assembled her brand around the key elements of inclusivity, authenticity, and quality, sound in the knowledge that fashion is much more than just clothes – it is the ultimate form of self-expression and the essence of a person’s unique identity. Guided by the overarching mission to provide individuals with an ample platform to explore, express, and ultimately elevate their style, Vicky’s Style fosters a supportive and inclusive environment through a series of relevant, meaningful articles that underpin this message to readers from around the world, prioritising quality and a sense of timelessness and blending these with the latest must-have products and accessories in the industry. The Ultimate Style Guide is a meticulously curated digital publication created by Vicky Stouki herself and her talented team of fashion experts. Going beyond mere fashion trends, this magazine delves into various aspects of personal style development, body positivity, self-expression, and discovering one’s unique fashion identity. It features models, fashionistas, and influencers from different walks of life, and covers a wide range of topics, from wardrobe essentials, stylish outfit combinations, and accessorising tips, to makeup and beauty recommendations and choosing the right hairstyle – all of which challenges traditional beauty standards and encourages readers to embrace their unique selves. Unlike other online fashion and lifestyle magazines, Vicky’s Style offers something more, with the brand having fostered a vibrant and dynamic community. As Vicky herself explains, “To further enhance your everyday life, Vicky's Style encourages you to indulge in the glamorous and awe-inspiring world of fashion through [its] social media accounts. Here, you can witness [my] ‘Fashionista Creations’, customised apparels that are available at the VS e-shop.” Moreover, a styling subscription is available, with this service providing invaluable, personalised styling tips from wardrobe essentials to hair trends, beauty trends, and style inspiration. As a sole proprietor, and at the helm of the entire operation, Vicky covers all bases – from digital creator to writer, social media manager, and stylist. Although Vicky does spearhead the vast majority of projects herself, she prioritises collaboration with other companies/creators, and these partnerships have seen her able to expand the output of her magazine to cover topic areas that otherwise would not have been possible. Vicky tells us, “Vicky’s Style embraces guest blog contributions, welcoming the unique perspectives and voices of exceptional writers spanning the globe”, highlighting her dedication to ensuring that readers receive nothing less than the best. Aided by innovative techniques and an unfaltering eye for detail, Vicky guarantees that her audience remain at the forefront of style, present across both her collaborations with skilled designers and her using of sustainable, ethically sourced materials to highlight an unwavering commitment to superiority and sound practice. This ethos, combined with a distinctive approach to fashion, has culminated in Vicky fortifying her position as a leading figure in this sphere, even as the business relocated to Switzerland in December 2022 and had to begin again, forging new links with the national and international markets. The emphasis placed on sustainable and ethical fashion is again referenced as a key factor when Vicky is asked about specific developments that have taken hold in the current market. She explains, “Vicky's Style promotes apparel with sustainable materials, such as organic cotton and recycled fabrics, into its collections. [I have] also implemented transparent and ethical manufacturing practices to meet the growing demand for conscious fashion options.” These developments do not end with sustainability, and Vicky has also adopted the trend of inclusive sizing in her products, as well as leveraging emerging technologies into key elements of her online shopping service. Regarding 2024, Vicky believes this to be a year of further expansion and innovation, all while remaining steadfast in her commitment to providing content of the highest calibre that is sure to engage her readers. Although specific developments are still under wraps, we are told the next 12 months are set to hold more partnerships, expanded coverage, and an enhancing of the brand’s digital presence. In closing, Vicky tells us, “Vicky's Style aims to further solidify its position as a trusted source for fashion and lifestyle inspiration worldwide, bringing forth thought-provoking articles, engaging interviews, and captivating visual content.” Contact: Vicky Stouki Company: Vicky Stouki - Vicky’s Style Web Address: https://vickysstyle.com/
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