Jun22596 38 | LUXlife Magazine Best Eyewear Brand - South East Asia Taking care of one’s eyes is possibly one of the single most important practises of our day to day lives. Only through doing so can we fully appreciate the beauty around us, be it a world basked in sun, or a landscape blanketed in snow. Frontrunning the avid exploration of this very sentiment is luxury eyewear brand Lenicc Eyewear, a pioneer of creating stylish, yet practical, sunglasses. Created to suit those who have never had access to the perfect pair of sunglasses, Lenicc Eyewear is the very embodiment of a success story just waiting to be told. So, allow us to tell the tale of how this award-winning eyewear brand came to be, and how its products have impacted the market. Lenicc Eyewear’s narrative begins with a Singapore-based family whose medical and educational background placed it in the perfect position to advocate for the importance of caring for one’s eyes. As a receiver of this continuous reminder, Grace would always heed her father’s eye care advice, especially when going about her daily activities outside of the house. However, it was no easy feat to do so – each member of her family found themselves facing great challenges when trying to find the perfect pair of sunglasses for them, be it due to awkward frame shapes or incompatible lenses. The limitations became increasingly apparent as time went on, and it was clear that change needed to be made. As such, Lenicc Eyewear came to be. With her father and brother each having an extremely high myopia degree, her mother struggling with headaches when wearing standard sunglasses, and Grace herself unable to comfortable frame to fit the bridge of her nose, Grace quickly understood that the only way to get things done right was to do it herself. This idea manifested in the form of Lenicc Eyewear – an eyewear brand that married eye protection and style to form a bountiful catalogue of customisable products that are perfectly suited to any who may have more demanding eyewear requirements. Partnering with eye doctors and experts alike, Grace embarked on an intense journey of research and design in order to source materials of the highest calibre. Once she was confident that she had the recipe for forging quality sunglasses, Grace finally launched Lenicc Pte Ltd. As an amalgamation of science and fashion, the brand came to lend its voice to eye protection conversation, and now acts as the region’s leading provider of stylish, eye-centric glasses. One needn’t sacrifice their eyesight for the sake of owning a pair of spectacular sunglasses, and Lenicc Eyewear stands as the definitive representation of this very notion. Following a lengthy selection process, through which Grace sourced the very best elements to create Lenicc Eyewear’s catalogue, it combines
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