Spring 2024| 39 cellulose acetate and UV-protective, polarised CR-39 with a layer of anti-glare coating to craft its superior selection of sunglasses. In doing so, customers are able to treat themselves to eyewear that will give their eyes maximum visual impact, while upholding a level of comfort that high street brands simply can’t match. In essence, Lenicc Eyewear exists to deconstruct the notion that effective sunglasses need to look a certain way, and instead opts to bring a customisable nature to the industry that has yet to be replicated to such effect. Lenicc Eyewear sits at the intersection of haute couture and personalisation, offering custom, high-quality sunglasses to those who wish to express themselves, while keeping their eyes safe and cared for. After all, each individual is unique, and you shouldn’t be expected to suppress your iconic style for the sake of your eyesight. Lenicc Eyewear makes it so that these sacrifices don’t need to be made – individuals can benefit from quality lenses that reduce the strain on their eyes, while adding their own little personal flair to their shades. Whether they’re looking to alter the glasses’ arms with initials, names, quotes, or infographics, there’s a wide selection of customisation options available to each and every Lenicc Eyewear customer. The most alluring aspect of Lenicc Eyewear, however, has to be its commitment to handcrafting each and every product to suit the needs of the wearer. Its eyewear is both hand-made and hand-assembled in the company’s premium eyewear factory in Shenzhen, China, all in the hopes that the immense levels of care and attention to detail are reflected through each individual pair of glasses. Customisation is all about feeling as though you have a unique item that shares no replica, and Lenicc Eyewear goes above and beyond to integrate artistry into the creation process. Only then can it imbue its eyewear with this distinct quality – a quality that truly embodies the meaning of personalisation. The story of Lenicc Eyewear is one of persistence, advocacy, and a deepseeded passion for encouraging the wellbeing of others. However, it’s also a love letter to those who have struggled to find the right protective eyewear for them. Whether they’ve struggled to match frames to their skin colour, or have been left feeling as though their sunglasses clash with the natural contours of their face, Lenicc Eyewear’s customers are given the opportunity to finally express themselves in the ways they’d like. The road hasn’t been free from challenges, but Grace has overcome each and every one to bring the region an eyewear brand that truly understands how crucial it is to preserve individuality, while keeping eyes protected and safe. Despite being advised to relinquish her business when she was diagnosed with stage four lymphoma in February 2022, Grace instead increased her drive to continue building upon something truly special. She saw the impact that her products were having on people, and held a genuine love for bringing smiles to the faces of those who had been previously let down by other eyewear brands. And so, instead of giving in, Grace continued to drive Lenicc Eyewear forward throughout her battle with cancer. And, when she’s resting at home, she still takes the time to attend masterclasses and carry out research that will ultimately aid Lenicc Eyewear in its pursuit of furthering its market presence. Lenicc Eyewear has become an indominable force within the region’s eyewear industry, and yet none of it would have been possible were it not for Grace’s avid determination to keep going, no matter the challenges faced. Undeterred by cancer, and standing strong in the face of pneumonia, Grace continues to demonstrate an incredible desire to see the market evolve for the better. Leading the charge is none other than the culmination of her love – Lenicc Eyewear – and we can’t wait to see how Grace’s vision further manifests as the brand takes its next big step forward. Contact: Grace Ng Company: Lenicc Pte Ltd Email: [email protected] Web Address: https://lenicc.com/ Instagram: www.instagram.com/lenicceyewear
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